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It's time pull back the curtains and share Rapidan Inbound's journey from a start-up inbound marketing company to an established business that gets over 3,000 website visits per month and just short of 50 leads per month. This case study is an example of why business owners should think of content Read More

Inbound marketing depends on expertise. Your prospect has a problem or concern, and they look online for an expert opinion on how to solve it.

Inbound marketing positions you to share your expertise with prospects, and gain the business generated as a result. As a consultant, solving problems is Read More

The term "business development" means different things to different people. For purposes of this article, I will use Scott Pollack's definition of business development from his article in Forbes: Business development is the creation of long-term value for an organization from customers, markets, an Read More

One of the first things I learned when I started my business was that it was a fool's errand to be all things to all people. I didn't come up with this gem in a strategic planning session. Like most things I've learned, I kind of stumbled on to it. I asked my first few clients, "Why did you choose Read More

Managing relationships in the modern sales environment is hard work, especially if you don't have the right tools for the job. Read this article to learn how to make your CRM a competitive advantage for your business. Read More

In the past, businesses just needed to place advertisements on TV and magazines to convert people into customers. Today traditional ads are no longer the best way to reach people as 92 percent of consumers trust peer recommendations and word-of-mouth over all other forms of advertising. The rise of Read More

According to content marketing intelligence firm TrackMaven, going against the grain and employing contrarian content marketing strategies can produce big results. Read to learn more. Read More

According to the Corporate Executive Board, the average B2B buyer completes 57% of her buying process before ever contacting a salesperson. Read this article for tips on how to match your sales process to the modern buying process. Read More