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We are constantly focused on making sure our fledgling companies have enough runway to grow. We believe that if the company's bank account runs out, the company goes bankrupt and it's game over. But that's not always true. It's often not until your personal bank account runs out... Read More

Research shows that being the most connected person is not an effective way to build your network. The single best strategy is one that almost no one talks about. Read More

Have you ever considered using social media as a way of getting more leads? If you’re already using social media for your business, either to get more engagement, more traffic to your website or to raise awareness of your brand, why not also make an extra effort to also get more leads out of it? Read More

The price that companies set for their products is already a high-stakes game of psychology and competitive strategy. But there’s still a lot of guesswork and uncertainty. Would pricing be more simple and profitable if market researchers could just read consumers’ minds? Read More

Here's a crash course for getting your new customer service agents up to speed on what constitutes good customer service and what it takes to make it happen.
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Our Ask the Expert digital marketing pro Ian Lurie shares advice on how businesses should measure content marketing and offers some words of caution. Read More

Studies suggest Pinterest drives more website traffic than Reddit, Youtube, Linkedin, Google+ and MySpace. Now the network has over 70 million users and it continues to grow.
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The difference between a great holiday sales season and a good one can come down to foot traffic. The growing trend of pop-up shops or flash retailing might be the key to making your season great. Read More

Let’s get straight to the point… because quite frankly, there is no time to spare!

Help to chase customers and increase sales this fourth quarter by implementing these three strategies. Read More

When REI recently changed its 'no questions asked' return policy to a year limit, people started debating the best approach. Here are six steps to a return policy that will score you more sales. Read More