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A pipeline full of hot leads is the only indicator of an active and successful B2B business. Businesses need to attract potential clients by creating and sharing content that interests them and then follow up with those who engage with it – an approach popularly known as content marketing. Read More

The start of  a new year can be a very interesting and important time for your business blog. Since the holidays have some of the highest online activity, it is a great opportunity for you to connect with followers and customers. Here are some tips to write your new year blog posts. Read More

These days, business leaders are going beyond building revenue and profits to also contribute to social causes. Impact investing and double bottom lines are emerging terms related to companies having measurable social and environmental impact in their communities. Read More

Brands are investing more on mobile to reach their customers, especially younger demographics but this is a different world than the web, requiring different methodology and metrics. Mobile offers targeted reach, but it is essential to track performance and optimize campaigns for the best returns. Read More

As #Facebook introduces #hashtags to amplify your social media campaigns, how does it affect your marketing efforts? Most importantly, how can you use this change to enhance your company’s online presence? Here are some tips to apply to your Facebook marketing strategy. Read More

One of the most cost-effective and targeted advertising media for small- to medium- sized businesses (SMBs) is Google AdWords. As a result, it has become vital for SMBs to know the benefits and how AdWords works to get the best returns. Here are seven simple tactics for SMBs to refine their campaig Read More

Google+ has become an essential tool for high search ranking and networking because it offers businesses a way to show up in the search results of potential customers by using the power of their networks.

It provides a social base with circles, new communities and video hangouts. How c Read More

As the gaming industry continues to grow and diversify, businesses have identified a great opportunity to advance their branding in new and innovative ways. Check out how companies are using online games to interact and engage with customers and colleagues. Read More

As businesses move ahead using social media vehicles to their advantage, LinkedIn offers an incredibly powerful professional network to help position your brand. Here are eight tips to use this community to position and market in front of those who matter.
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Valentine’s Day is around the corner and is a great opportunity for retailers. Rated as one of the major spending holidays for U.S. consumers, people of all ages and communities participate in the tradition of expressing their love (and spending their dollars). Retailers from a wide variety of cate Read More