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Do you want to use the images your fans and customers post on social media?

Wondering how to secure permission to use your customers’ content?

If you want user-generated content (UGC) for your marketing, you need to take steps to avoid potential legal hassles.

In this article, you’ll disco Read More

If you're looking to secure yourself against surprise lawsuits or a fresh face who doesn’t want to be run out of pocket when building a blog. Find out here!
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Back in 2015, Nielsen wanted to determine why people purchased specific products. What did it find? Was it urgency, testimonials, color?

Nope. It was brand name. Read More

Are you creating YouTube videos?

Wondering how to analyze the impact of your video content?

In this article, you’ll discover how to measure the performance of YouTube videos. Read More

Why webinars help marketers win – As content marketers, we’re a bit like triathletes. Thankfully, webinars help us as we compete for mind share across content formats. The research is clear: An effective webinar engages customers, builds thought leadership, and sells products. In this e-book, we’ll Read More

The constant stress and pressure in the workplace can put a damper on your time with family and friends. Here's how to find the perfect work life balance.

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Your job as a writer is to make your subjects clear and interesting.

Assuming you aren’t working on the next Waiting for Godot, you’ll work to make sure your meaning is clear and easy to grasp. Read More

Before we get into all that delicious content marketing stuff, let’s talk about eating ice cream for a second. (Stay with me, folks. It’s gonna get weirder before it gets normal again.) Read More

I produce a lot of content. Not for the fun of it (although I genuinely do enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads. Read More

Do you create videos for your business?

Wondering how to best leverage your videos on Facebook?

To explore Facebook video strategy, I interview Jay Baer. Read More