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$35 billion in sales is generated annually using email.

For each ~$1 spent on a given email campaign, the Return On Investment equaled ~$38 in 2017.

At Process Street, we know email is a popular, practical and powerful way to connect with people. When done right…
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Self-service knowledge base, chat bots, voice calls - there are many ways to augment your customer engagement strategy, but they all strive to the same outcome: improving the customer experience. Read More

The world of social media is constantly changing and evolving. What was an effective marketing strategy two years ago would not garner nearly the same level of success today, and in the past year we’ve seen marketers make a major push towards paid social media. According to a survey from Social Med Read More

Are you looking to expand your marketing outside the traditional social platforms? Have you considered Reddit?

In this article, you’ll learn how to market your business on Reddit. Read More

What's a bigger problem than a poorly written creative brief? The process (or lack-of-process) that created it. Writing good creative briefs follows understanding how to write good processes. Read More

The efficient production of high-quality digital content is full of pitfalls since it often involves different experts at every stage of the process. Here are some pitfalls you should avoid.
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Want to send Instagram stories to a segmented list of followers? Have you heard of Instagram’s Close Friends feature?

In this article, you’ll discover five ways to use your Instagram close friends list for your business. Read More

Want a fun way to learn more about your audience and customers? Have you considered running your own online quiz?

In this article, you’ll discover two tools to design and publish a customized personality quiz on social media. Read More

Chuck Mullins, serial entrepreneur and Senior Broker at Quiet Light Brokerage, talks about the things to look out for when buying and selling websites. Read More

We often write about big, strategic changes you can make to give your writing more power.

But this week, we went micro. Read More