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Great leadership is like electricity.

Without study, it’s a one-shot, lightning-in-a-bottle event. However, with a solid theory to explain how it works and how to harness it, you can use it to power your team like a well-oiled machine.

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If you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis. Read More

You’ve heard it a thousand times: The money’s in the list.

If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list. Read More

$35 billion in sales is generated annually using email.

For each ~$1 spent on a given email campaign, the Return On Investment equaled ~$38 in 2017.

At Process Street, we know email is a popular, practical and powerful way to connect with people. When done right…
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Self-service knowledge base, chat bots, voice calls - there are many ways to augment your customer engagement strategy, but they all strive to the same outcome: improving the customer experience. Read More

The world of social media is constantly changing and evolving. What was an effective marketing strategy two years ago would not garner nearly the same level of success today, and in the past year we’ve seen marketers make a major push towards paid social media. According to a survey from Social Med Read More

Are you looking to expand your marketing outside the traditional social platforms? Have you considered Reddit?

In this article, you’ll learn how to market your business on Reddit. Read More

What's a bigger problem than a poorly written creative brief? The process (or lack-of-process) that created it. Writing good creative briefs follows understanding how to write good processes. Read More

The efficient production of high-quality digital content is full of pitfalls since it often involves different experts at every stage of the process. Here are some pitfalls you should avoid.
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Want to send Instagram stories to a segmented list of followers? Have you heard of Instagram’s Close Friends feature?

In this article, you’ll discover five ways to use your Instagram close friends list for your business. Read More