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Over the last few weeks on this podcast, we’ve been doing some intensive tactical trainings.
We’ve talked about adding upsells to your sales promotions, adding bonuses, when to add them. We’ve talked about the mindset of list building, and then we’ve gotten really specific about what you need to d Read More

Do you think B2B companies just aren't as outwardly exciting as B2Cs? Here are some brands setting the hottest B2B marketing trends, out to prove you wrong. Read More

In this branding case study, we see how David Ogilvy positioned Saab as a winter car so successfully the theme continued for over 60 years. Read More

An app without stickiness is nothing. Someone downloads your app--woohoo!--they tinker around for a minute or two--yay!--and then they go back to Facebook.

What have you gained? Not a lot. Read More

Podcast coach Gordon Firemark helps lawyer-podcasters get good sound without lots of time, expense or headache. Read More

Not all companies have adjusted to the idea of blogging, and many are resilient. Thanks to several new studies, the benefits of blogging are out in the open. Read More

A guest post is high-quality, often original, content that your readers, or the readers of another site, finds useful. All that to say it’s not a spammy, content farm method for getting links. Read More

He was the youngest Cisco engineer in Australia at age 16 and later founded a marketing company with teams in the USA, Philippines and India. The company broke $1 million in revenue in less than three years.

He is now the co-founder and CEO of Process Street, a simple process and workf Read More

Heather has come across a cool little tool via Duct Tape Marketing. The tool is called Process Street and helps you to map out key processes within your business. For example, we have used it to map out what we do with our content marketing. You can also comment backwards and forwards among your te Read More

As entrepreneurs and business owners, our most precious resource is time. And the only way to leverage your time is to hire staff … particularly virtual staff. On episode 127 of Youpreneur.FM, Chris breaks down his top 10 tips on the basics of hiring and working with virtual assistants. Read More