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Print newsletters should have died a long time ago... what with the internet and email. But a funny thing happened on the way to the funeral. The print newsletter suddenly became Lazarus and a resurrection took place.
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In their panic to save money, wild-eyed and frothy-mouthed entrepreneurs begin looking suspiciously at their marketing plans. On the surface, advertising cutbacks would seem to be a logical choice. It's a tempting— but very dangerous strategy. Read More
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6 solid reasons why print newsletters need to be part of your marketing mix. Read More
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