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Many experts recommend introducing your business plan with the problem your customers face and the solution your business offers.

That’s called “problem and solution,”—but it’s too often an opportunity wasted.

Don’t just describe the problem and solution. Make people care. Read More

When it comes to starting a high-growth business, and understanding the ins and outs of what investors are looking for, David knows what he’s talking about. We talk with him about his new book, The Startup Checklist: 25 Steps to a Scalable, High-Growth Business. Read More

Seven ways the wrong name can harm a business. Is your name sending the wrong message? These problems are familiar to many, and often easy to spot when they arrive. Less obvious and less visible is the effect a company name can have on the development and success of a business. Read More

This look back through history proves that the price of products is never set in stone. From electronics to food and appliances, very few products have remained in the same price range when compared to their original counterparts. Read More

You know that your product or service isn’t just good, it’s great—and customers are starting to notice. Now, how do you get satisfied customers talking about you? Here are some other ways to receive free marketing from your happiest patrons... Read More

To help get you started, we spoke to Etsy sellers from around the globe, each of whom shared their experiences and their thoughts on what makes a great Etsy shop. From these answers and from a few other resources, we’ve compiled a list that will help you put your best foot forward... Read More

If you’re planning to use your personal savings to launch a new business, you’ll be happy to hear that many of the costs you’ll incur are tax deductible. We’ll go through what you can and can’t deduct during the startup phase of a business, to help you spend strategically and get a better return... Read More

To help you brainstorm possibly opportunities, we’ve created a list of questions to help. The questions are broken up by the categories that we just went over. If a question doesn’t apply to your business, simply move on to the next. Read More

A threat to your company is an external factor, something that you can’t control, that could negatively impact your business. A list of threats don’t spring to mind as easily as your strengths, but there are certain categories that most external threats fall into... Read More

While you may eventually need a business plan in order to apply for a loan or obtain funding, do you really need to get all your ideas in perfect order before you start up? What if you’re still testing different ideas and what if you’re bootstrapping your business? Enter “lean planning...” Read More