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All of your marketing depends on understanding your niche. Your articles, blog posts, social media sites, videos, and emails should be targeted to your niche. If they are not, you are shooting in the dark.

Like anything else worthwhile, finding your ideal niche takes work. When you have a system Read More

I think that all of us has heard the saying “know thy enemy.” That is a good saying to remember in terms of marketing. Good saying. You may have lots of enemies until you scrutinize them. Read More

Women should recognize the tendencies that we have to react to situations as I have outlined above and be vigorous about curbing these tendencies to avoid overwhelm due to over-commitment. Read More

Do you find it challenging to sign up new clients? In this brief post, I am sharing how a sales enrollment conversation is structured like an Oreo cookie. Read More

We can all agree that achieving all we want in our life requires deliberate action. Personally, I am about living life more purposefully and with a sense of intention this year. Read More

We are typically in a learning phase for the first three years in growing a business. It does become easier; however, the first three years can be challenging and one needs to invest time and money learning—training, reading, and working with people to teach you what you do not yet know in order to Read More