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The best way to earn the loyalty of customers and prospects is to make them commit to something. People prefer to be loyal and consistent with a choice they previously made. Use these proven commitment and consistency strategies to retain current customers and win sales. Read More

We all want what we can’t have. And we flaunt when we have something others don’t. While economics may lay down the foundational laws of supply and demand, marketing can use scarcity to manipulate the variables and win big. Here’s how you can use scarcity marketing techniques to increase sales. Read More

The best way to earn the loyalty of customers and prospects is to make them commit to something. People prefer to be loyal and consistent with a choice they previously made. Use these proven commitment and consistency strategies to retain current customers and win sales. Read More

We want to know what others are watching, buying, wearing, and experiencing — which ultimately influences our decisions to do the same. Our innate tendencies to group together in this way makes social proof marketing tactics very successful. Read More

Ecommerce websites need to play by a different set of rules than your average website. So, if you want to fully realize your e-commerce business’s potential, focus on these 5 web design features… Read More

Some businesses fail to make good choices about their branding and live to regret it later. Others make good choices; but over time, those choices no longer serve the business well. When your brand fails to live up to your expectations, a rebrand could help you turn things around.

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Even if you lack experienced marketers on your team, you must learn to market effectively. The good news is that marketing isn’t just about big, expensive tactics. Here are 12 quick marketing tactics you can execute in one hour or less that can make a lasting impact on the growth of your business. Read More

Political branding is about how an individual, organization, or campaign is perceived by the public. In politics, just like in business, your brand is not what you say it is – it’s how others actually see your brand. Here are our insights on the branding in the democratic presidential primary race. Read More

For entrepreneurs who aren’t afraid to roll up their sleeves, cut through a decent chunk of bureaucratic tape, and hand over some cash upfront, opening a medical dispensary is a great opportunity. Here’s the ultimate 9 step guide on how to start a medical cannabis dispensary business.


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Simply showing up online isn’t enough to guarantee success. We’ve studied what 4 of the most successful e-commerce brands of all time are doing right. And, we’ve cultivated a list of 13 actionable branding lessons that apply to businesses of any size or platform – not just iconic internet businesse Read More