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Brand messaging refers to your brand's unique value proposition and voice. Ultimately, brand messaging is designed to make consumers want to buy your products. But is your brand messaging effective, especially during the pandemic? Here's a way to evolve it... Read More

Starting a new business or struggling to grow an existing business? Here's the definitive guide to help you create and manage a brand that helps your business become known, loved, and preferred by customers and prospects. Read More

The definitive nonprofit branding guide to creating a strong and memorable brand identity for your nonprofit organization in 2020. Lots of insights and actionable tips for nonprofits. Read More

Product packaging - always an unsung hero - has developed an even more vital role in the Covid-19 world. If your company makes or sells products, here's how you can evolve your packaging to better meet consumer expectations. Read More

Many marketers and business owners want to gain authority and credibility by publishing a book. But the world of publishing has changed and most authors self-publish these days. Use these tips and insights to help avoid the top 5 mistakes many authors make when self-publishing a new book. Read More

A logo is one of the most important parts of your brand's identity. But how much should a logo design cost? And, how do you balance the price you pay versus quality? This comprehensive pricing guide answers your most important questions about the price of logo design.
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A custom business website design can do more for your business than any other digital marketing strategy. But how much should custom website design cost? And, how do you balance the price you pay versus quality? Get answers to your most important questions in this comprehensive website design prici Read More

Try these proven, low-cost marketing ideas to help your small business grow. A small marketing budget can go a long way to help your small business move forward. Read More

Even if your business idea is revolutionary and creates a new market, the competition will come knocking before long. And, smart competitors will use every resource at their disposal to squeeze your margins and your market share. Here are four proven ways your company can differentiate from competi Read More

If you want your new business to succeed, you must create a strong brand identity. A brand identity is more than a business name, but a strong brand identity starts with a strong business name. Here’s everything you need to know to choose a great business name for your new company. Read More