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You’re ready to build. Maybe it’s a website, an app, a landing page, or an email template. Now you just need to figure out the design. And it’s here, in this pivotal moment, before anyone has put pen to paper or pixels to screen, where you’ll either get it right or get it wrong. Here are the top 5 Read More

Looking back on 2016, you may find that your marketing and branding strategy slipped through the cracks because you were so focused on a new product design. Or maybe you didn’t make time to explore new trends in your industry. Here are five helpful New Year’s resolutions for entrepreneurs.
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With limited time and an unlimited need for content, it is important to get the most out of your existing efforts. Instead of starting from scratch on your next piece of content, consider giving some of your best-performing blog posts new life by repurposing it for visual content marketing. Read More

If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies, you’re falling behind your competitors. 93 percent of online experiences begin with search. Here are the top ten things you can do to make SEO an effective part of your 2017 marketing strategy. Read More

Some marketers and companies do a phenomenal job building and executing their content marketing strategies. But the vast majority of marketers and companies, especially in B2B, continue to struggle with content marketing. What’s the problem? Here's the secret to success. Read More

You've probably heard the terms "lean" and "agile" when it comes to startups, and perhaps even in connection with marketing. But there's another important concept that many marketers forget: marketing velocity. Here's how marketing velocity can help your team succeed.
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There are more than 25 major religious holidays between November and mid-January every year. Regardless of locale, ’tis the season to make merry, and there’s no reason your brand should be left out of the festivities. How can you join in? Read More

We’ve never experienced a U.S. presidential race like the one we’re living through today. To say that this election is unprecedented is an understatement. But the debates do offer important lessons for business owners. Read More

Today, more than 1/3 of Americans say that they have listened to podcasts at some point in their lives, while 25% say they have listened to a podcast in the last month. This indicates truly explosive growth in the medium — a 75% increase since 2013. Talk about a MASSIVE audience. Read More

It’s no secret that mobile web use has skyrocketed over the past several years, with smartphone ownership in the U.S. nearly doubling between 2011 and 2015. Should YOUR company create its own mobile app? To effectively answer this question, you’ll need to answer a few other questions first. Read More