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First impressions are so important. Not just in the online world, but in pretty much anything in life as well. The experts say that you only have about 7 seconds to motivate a new visitor to stick around. Read More

We all know how important a headline is to a sales letter. But the problem is that most of the amatuer copywriters are using hype and ridiculous claims to try and create killer headlines. Read More

It's time to clear up a few facts about killer headlines. It is laughable how many wannabe copywriters believe that all they need is a killer headline to entice prospects to throw money at them. Read More

Alright let's take a different course today. For the experienced info marketers out there, this post will bore you to tears - but for the newbies you should get a lot of value out of it. I have put together a check list of what tools I use to put info products together. Read More

Let's talk about convincing people to believe you. The very best strategy to achieve this is to use a method that was created by the legendary direct mail copywriter, Eugene Schwartz. Read More

Recently I came across a quote from a 7 figure earner online who said that he never trusts a marketer who is afraid to sell. Read More

SEO in 2013 is likely to be very different than in years past, as social media appears to be taking centre stage. While SEO is of course here to stay, its role has changed slightly now. Read More

Every business entrepreneur or website owner desires to get much website traffic as possible. It is your responsibility to make sure that your website appeals to your readers and make interested people buy the product. Read More

If you are doing any sort of affiliate marketing then it is very important to go to the effort to clean up and shorten affiliate links. Read More

Affiliate marketing is the newest craze! Well, if you think it is then you are most probably left behind. This marketing strategy can complement or even replace other kinds of both offline and online marketing when it comes to essential marketing channels. Read More