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Want the "edgy" feel of a social media presence while maintaining total control over your brand image? Want to put yourself out there with a marketing message built on feedback from your customers and a transparent approach to all aspects of your business but aren't prepared to make the substantial changes necessary when your customers tell you you're headed in the wrong direction? That a lesson currently being learned the hard way by the traditional media industry. Social media branding requires a dramatically new approach to your customers and your product Read More

Simply put, online video is huge and growing more critical to online business everyday. If you want to get attention online and aren't sure what return you can expect, check out this data on the growing popularity of online video and its importance in reaching your online market Read More

When it comes to using social media for networking purposes, plenty of gurus have sprung up with ideas about how to leverage the latest tools. But few people have probably served as a better example of how to use social media as a networking tool in practical terms than former Apple Computer chief evangelist Guy Kawasaki, now Entrepreneur in Residence at Garage Technology Ventures Read More

Hi, folks. Put this together as kind of a more in depth exploration of how you go about creating real community on BizSugar or any other social media site you might participate in whether large or small. Thankfully, there are many others among our regular users here at BizSugar who are equally adept at building community through social media so I thought it would be great if everyone could pitch in with some suggestions as I'm sure there are things that could be added here. Besides, getting others' input is what social media is all about, right? Thanks, in advance, for your contributions! You can comment here or on the blog post by following the link. Read More

Are you one ofthose small business owners who just can't see the value in Twitter? Does the idea of conversing with potential business partners, clients and customers by sharing informative content and retweeting the comments of others seem like a waste of valuable time? Hey, if you really want to understand the Twitterverse and how it can transform your business, read on. Read More

Hi, folks. Please join me in welcoming the newest members of the BizSugar team. Also be sure to check out our new BizSugar blogroll. You may find links to some of your small business sites there Read More

The trend toward integrating social media with e-Commerce is here. Both of these powerful tools will remain critical in shaping online business, probably for the foreseeable future. How are you integrating social media and e-Commerce? Read More

How can your small business innovate? How can you accomplish great things by stepping outside your comfort zone and creating a product or service that stands absolutely alone. I hope every small business owner or employee at a small business will take the time to check out this great interview by Braden Kelly of Seth Godin as they answer the question of how businesses innovate and become the best. The answer may surprise you Read More

I'm sure you've heard this complaint before from many colleagues in small to medium sized business. But in all fairness, according to this post and the podcast accompanying it, the trouble with this common criticism is that it doesn't take into account the real use of social media or how it can best be used, Read More

Got a great idea for a small business? Or maybe a world changing idea for a product or service large small that you're sure will become the next big thing? If you need funding for your idea, where do you start? How do you go about raising capital for your brilliant venture in order to make your dream a reality? Learn from a team that has already done it. Here is the story of one such entrepreneurial voyage... Read More