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Mack Collier suggests five ways your small business can use online video in this post from Search Engine Guide. Of course, lower technology costs combined with the novelty and popularity of video online make this an important tool for small business not to be overlooked. Of course, a bit of brainstorming may reveal some uses beyond Collier's initial recommendations but all small business people s Read More

The Webinar Marketing Pro shows you 7 steps to help small business profit from Webinars without a huge upfront investment. Of course, Webinars are only one of the many emerging kinds of new technology available to small business on the Web, but you may be surprised at the opportunities they offer. This post presumes you know something about Webinars (what they are at least?) and then takes a deta Read More

This article from Inc Technology looks at how to monitor small business competitors online. The article covers six tools available for monitoring other small businesses online and keeping an eye on what others are doing in your market. Not that anyone these days is particularly hiding what they are up to on the World Wide Web. Still, it can be a great idea to keep up on what other businesses like Read More

If you want to make more money on your small business Website, the Google Website Optimizer might be the right tool for you. Check out the article "55 Google Website Optimizer Tips and Tricks" at the Convert blog for an exhaustive list of tips and tricks for best uses of this Web tool from Google. Learn the meaning of a Website conversion rate and how to improve yours. The article compares the su Read More

Pete Cashmore at Mashable shares these three examples of viral video marketing for business from Volkswagen's "Fun Theory" campaign. It's not hard to imagine, after watching, how you might be able to develop a similar campaign for your own small business though perhaps a bit less grandiose. Cashmore points out the beauty of the campaign is that the wildly viral subject matter carries the subtly p Read More

When choosing productivity software for your small business, don't automatically assume Microsoft Office is the best solution. In this article from Caroline Waxler at technology.inc.com, we are not only introduced to some alternatives but also get some perspective on how to choose the right software for our small business. There are many choices out there and productivity is too important not to Read More

When trying to figure out how to sell to small businesses, remember these helpful tips from eHow user Cornelus Postell. Selling to other small businesses may be a B2B opportunity for your small business, but how do you approach a busy small business owner with your product or services, no matter how reasonably priced and helpful it might be. Here Postell suggests the approach to take when attempt Read More

These tips for business leadership come to us courtesy of BusinessBalls.com operated by Alan Chapman, Leicester, England. Another bizSugar user recommended one of the posts from Alan's site recently giving me the opportunity to check it out. In reality, the following post could be talking about tips for leadership in just about any field of human Read More

An incredible list of 52 small business tips from Canada Small Business at About.com including an index of links to small business articles covering everything from "basic e-mail management" to "phone answering tips to win business" and everything else in between. The index represents a great cross section of tips large and small in an effort to make your small business better. Each link within t Read More

This video from FastBusinessProfits.com looks at "the power of free" in small business marketing strategies. Basically, this is the idea that giving something of value away helps with the marketing process. Though I think the first example given of using free bread, cookies and other pastries to market a bakery is nothing short of brilliant, I think this strategy works best when the thing being g Read More