Seth Godin asks business owners to consider not what each customer represents in a single purchase or contract for services, but rather what the lifetime value of a happy customer who keeps coming back might be. If we did, Seth suggests, we might spend more time, energy and money to bring good customers in, give them great service, try to keep the
Read More
These stories submitted by ShawnHessinger became hot on BizSugar
What is Your Customer's Lifetime Value?
Posted by ShawnHessinger under StrategyFrom http://sethgodin.typepad.com 5236 days ago
Made Hot by: stillwagon428 on November 29, 2009 3:35 am
Growing Your Small Business or Franchise with E-mail Marketing
Posted by ShawnHessinger under FranchisesFrom http://www.microsoft.com 5239 days ago
Made Hot by: CharleneNance12 on November 25, 2009 1:02 am
It may be easy to forget in an age of blogging and social media, but e-mail remains an effective way to market online and to grow a small business or startup franchise with limited resources. Gail Goodman makes some suggestions in this article from Entrepreneur.com posted in the Microsoft Small Business Center. Gail points to the key aspects of gr
Read More
Small Business Called "Backbone of Recovery"
Posted by ShawnHessinger under NewsFrom http://money.cnn.com 5247 days ago
Made Hot by: Inkaholic76 on November 16, 2009 7:48 pm
This report by CNN Money.com Small Business examines the role played by small business as the "backbone" of the economic recovery. Though over half of all workers in the U.S. are employed by small businesses loans to this sector by banks in recent months since the economic downturn has fallen noticeably...despite economic assistance poured into
Read More
How to Get Free Publicity for Your Small Business
Posted by ShawnHessinger under Public RelationsFrom http://www.blip.tv 5250 days ago
Made Hot by: ThomasPickering on November 13, 2009 5:36 pm
The energetic Ramon Ray of Smallbiztechnology.com talks about how to get free publicity for your small business. Besides advertising, Ray says in this presentation, gaining media coverage may be the best method of gaining not only publicity but also credibility for your product or service. Ray suggests an approach that looks at the news process an
Read More
Tips on Using Social Media in Small Business
Posted by ShawnHessinger under Online MarketingFrom http://www.blip.tv 5251 days ago
Made Hot by: on November 12, 2009 7:48 pm
Using social media allows small business to grow at an incredible rate never before possible. But how can you use this powerful tool to grow your small business? Some of the most perceptive experts on the subject discuss how small businesses can leverage the power of social media for their advantage in this series of video interviews by Network So
Read More
Turning Your Customers into Fanatic Fans
Posted by ShawnHessinger under Customer ServiceFrom http://www.allbusiness.com 5257 days ago
Made Hot by: on November 6, 2009 4:23 pm
This blog post discusses how to turn satisfied customers into true fans using social media tools, customer service above and beyond, and consistency, among other things...
Read More
The New Rules of Angel Investing
Posted by ShawnHessinger under StartupsFrom http://www.nytimes.com 5261 days ago
Made Hot by: JohnH on November 2, 2009 6:40 pm
Angel investors are still out there, but now they're more specific than ever, seeking better deals with lower risks. Find out if your small business idea qualifies under these new informal guidelines for angel investing...
Read More
Small Business Tips for Motivating Employees
Posted by ShawnHessinger under Human ResourcesFrom http://www.ehow.com 5264 days ago
Made Hot by: JohnH on October 30, 2009 7:49 pm
Small business tips for motivating employees in this video by presenter Pat Goodwin include recognizing an employees worth. In fact, giving employees appreciation can be a huge part of motivating employees especially for small businesses that cannot be as competitive on salary. Most amazing are small businesses who fail to show appreciation to emp
Read More
Small Business Tech Report
Posted by ShawnHessinger under TechnologyFrom http://www.entrepreneur.com 5268 days ago
Made Hot by: ThomasPickering on October 26, 2009 3:18 pm
Large or small, cutting edge or more traditional, your business will almost certainly benefit from some of the technology described in this report from Entrepreneur.com. Small business can benefit from the high tech revolution through inexpensive applications that can lead to big differences in how you do business. Read more...
Read More
How to Plan Your Small Business Website
Posted by ShawnHessinger under Online MarketingFrom http://www.business.com 5271 days ago
Made Hot by: ethan on October 23, 2009 4:40 pm
The time has come to plan your small business Website. But where do you start to make sure the content you want is in place and that the Website offers and does what you want it to. Beyond the technical design of your Website, what do you want it to say or to do for potential customers. Here is a place to start from Elaine Grant of Muddy Dog Media
Read More
Subscribe