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No small differences over Obama's treatment of small business

No small differences over Obama's treatment of small business - http://blogs.reuters.com Avatar Posted by Shelly under News
From http://blogs.reuters.com 4227 days ago
Made Hot by: on March 5, 2009 10:50 pm
U.S. budgets can really bring out the passion in people. So much so that it's no wonder it's hard for anyone to agree on how Washington should tax and spend. When it was released on Thursday, the budget President Barack Obama unveiled sparked a war of words all over the capital. The disagreements were so profound, it's almost as if people were Read More

'Gamma Women' 55 Million Strong, to Define New Marketing Model

'Gamma Women' 55 Million Strong, to Define New Marketing Model - http://www.marketingcharts.com Avatar Posted by Shelly under News
From http://www.marketingcharts.com 4395 days ago
Made Hot by: on September 18, 2008 3:55 pm
The number of Gamma women in America - those who influence a wide network of consumers and generate and disseminate new ideas and trends - is estimated at 55 million and growing, according to a report from Meredith Corporation. As the social and technological environment becomes more suited to their communication styles, their influence in the Read More

Why hiring newbies may be better than hiring experienced workers

Why hiring newbies may be better than hiring experienced workers - http://knowledge.wharton.upenn.edu Avatar Posted by Shelly under Human Resources
From http://knowledge.wharton.upenn.edu 4395 days ago
Made Hot by: on September 17, 2008 5:29 pm
As life-long employment fades and the workforce becomes increasingly mobile, many companies look to hire skilled, experienced workers to improve productivity quickly. Those workers, however, often bring baggage from prior jobs that can negate the benefits of their prior experience, according to new Wharton research. Companies might be better of Read More

Study: Moms are word of mouth champions

Study: Moms are word of mouth champions - http://www.bizreport.com Avatar Posted by Shelly under News
From http://www.bizreport.com 4540 days ago
Made Hot by: on April 24, 2008 8:05 pm
New research has found that new moms and moms-to-be are the champions of online word of mouth and don't restrict their topics of conversation to child-related issues. The study showed that moms are heavy users of word of mouth having, on average, 109 discussions per week compared with 82 for the general public. Brand recommendations and product Read More

Is Google search case sensitive?

Is Google search case sensitive? - http://www.bizreport.com Avatar Posted by Shelly under Online Marketing
From http://www.bizreport.com 4540 days ago
Made Hot by: on April 24, 2008 1:54 pm
Do marketers now need to consider capitalization of keywords and phrases in order to determine their search rankings? Google documentation relating to web search clearly states that searches are not case-sensitive. They provide an example stating that “searches for george washington, George Washington, and gEoRgE wAsHiNgToN will all return the Read More

Businesses Find Case for Social Responsibility

Businesses Find Case for Social Responsibility - http://www.marketingcharts.com Avatar Posted by Shelly under Strategy
From http://www.marketingcharts.com 4602 days ago
Made Hot by: on February 22, 2008 6:21 pm
Companies are viewing corporate social responsibility (CSR) as a growth opportunity rather than a regulatory-compliance or philanthropic issue, with 68% of firms surveyed focused on generating revenue through CSR activities, according to a study (pdf) by IBM.

Moreover, 54% of those surveyed said CSR initiatives are already giving the Read More

Online retailers too focused on innovation rather than customers needs

Online retailers too focused on innovation rather than customers needs - http://www.grokdotcom.com Avatar Posted by Shelly under Online Marketing
From http://www.grokdotcom.com 4682 days ago
Made Hot by: on December 7, 2007 11:27 pm
How Much Money Do Retailers Leave on the Table? A 2007 study clearly shows that online retailers are not capitalizing on the customer experience and are overly focused on innovation while ignoring the basics. With all the investments and improvements within the last five years in redesigns, usability, analytics, multivariate testing, and the incre Read More
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