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Learn how to become a clear yes for your potential clients with a simple 2 step process for developing your Unique Selling Proposition. Read More

It’s harder to maintain confidence as a woman business owner today than it was a decade ago. There are 3 factors responsible learn what they are and how to respond so you consistently cultivate your confidence. Read More

We all know that customers are the heartbeat of every company. But who are these people that are directly responsible for providing revenue to the businesses we’ve put so much energy into building? Read More

Finally it happened. After working for years to market my business – tweaking this and adjusting that – I was finally clear about my value proposition, ideal client and the benefits to my clients for choosing to work with me. […] Read More

No matter what products or services you sell your primary business is the business of marketing. Follow these 5 steps to learn how to market your business effectively. Read More

Effective networking can lead to connections and opportunities that can help to catapult you and your business onto the next level of success. Yet so often entrepreneurs are unsure about how to network with purpose and how to build meaningful relationships with other business owners. In this articl Read More

The success you seek in business does not exist within your comfort zone. Try these new (and uncomfortable) marketing strategies to help you grow your business. Read More

Finally, an easy to understand definition of a target market and some non-traditional methods for determining who they are and where to find them. Read More

"Most people don’t live 70-90 years, they live the same year 70-90 times."

Don't start the year off with the same marketing strategies, products and services that didn't sell last year. With just a few quick steps you can review last year, eliminate the junk, and set the new plan in st Read More

For small business owners determining how to price products and services can be extremely stressful. This article provides six quick steps to help you determine exactly how to price your products and services for maximum profit. Read More