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Just when we think we've been through the worst, along comes a new disaster, affecting our business. We survived the economic aftermath of the 9/11 attack. We made our way through the Recession starting in 2008-09.
Now the COVID-19 pandemic shuts us down. These Useful Business Saving Strategie Read More

Websites are meant to be the main hub of your marketing plan. For the best website to be effective, it has to be found. Search engine optimization (SEO) guide to help small business sites rank well for search terms that matter most. On-site and off-site SEO basics to rank your site higher. Read More

Set yourself, your firm and services apart from, and above competitors. Don’t continue to fight day after day for recognition when you can strategically develop and market a solid brand to your ideal customers. Remember, customers will pay more for a well known, branded product or service! Read More

COVID-19 came out of nowhere, turning our world upside down. How can small businesses survive to thrive again? Rethink 'normal' strategies and adapt. Deal with customers and 'their' challenges right now. It is the only way. Try these 10 tactics; stay in touch, engage and build relationships. Read More

Marketing is not a part-time task. It has to happen all the time to be effective. Bring new prospects into your firm's sales funnel to build relationships. When they are ready to buy, be their top of mind resource. Share your knowledge and skills to become their go-to solution provider. Read More

A successful sales process should never be based on a shotgun approach. It takes understanding potential customers and stages of their buying journey. Provide appropriate content to guide them through each stage of their journey through your customer buying process - beginning to end. Read More

Critical Business Support Pillars are the most critical of business elements. These 4 Pillars provide not only support for the company, but allow a strong, stable small business to grow and succeed. A small business without a strong support system of pillars will collapse and fail. Read More

Marketing is a major mystery for many small business owners. It is critical to understand the best marketing messages and channels that will put you in front of prospects who will buy from you. But, maintain control of your marketing for high levels of small business success. Read More

Wonder why competitors are doing better than you? Why is their small business growing, but not yours? You think you do the same things, but do you? They do something you aren’t aware of. Maybe their skills and traits are different. Maybe it is their strategies. Whatever it is, they have more succes Read More

There seem to be far to many ideas of what branding is. Heidi Cohen posted this article with 30 different definitions of Branding. I'm going along with Donna Antonucci's version - how about you? Read More