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Is there anyone better than entrepreneurs at taking lemons and transforming them into lemonade? I think it's one our best qualities. Read More

Small businesses depend on regular customers who return to the business again and again for services. And in order to grow, entrepreneurs are always on the lookout for new customers in need of the services the business offers.

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In his book, The Seven Habits of Highly Effective People, Dr. Stephen Covey recounts a conversation with a man who hated attending out-of-town training events. The man explained that his wife calls and hounds him on every detail of the day, whom he dines with, etc., and that he felt imprisoned by it. Read More

In the broadest sense, anything that promotes your business
might be considered advertising, whether it's a radio spot, a brochure, or a booth at a trade show. But the term advertising usually refers to paid commercial messages in newspapers, magazines, radio, television, the Yellow Pages, or outdoor advertising.

Here's a rundown of the key media: Read More

It's time to stop playing defense. To survive a brutal economy like this one, you need to spend at least as much time building your business as you do cutting costs. That means going on the offensive. Read More

When you're planning to start a business, these questions are probably the first things that cross your mind. How much startup capital do I need? Do I have enough money? Can I afford to put up this business? If you want to calculate the amount of startup capital needed for your business, you s... Read More

Get your holiday sales promotions ready. Check out these new holiday sales tactics for your business. Increase your holiday seasonal sales this year! Read More

One trait all successful entrepreneurs have in common is this; they are very organized. To this set of entrepreneurs, time is their greatest asset so they do not waste it.I will be using this medium to share with you some effective time management tips you can use to organize yourself, be you an entrepreneur or a CEO Read More

In this post, I'll offer 10 suggestions for how small businesses can supercharge their marketing efforts by leveraging social media. For each suggestion, I will discuss a basic strategy — for those who simply want to get their toes wet, as well as an advanced strategy — for those who want to spend a bit more time and go a bit deeper in their socia Read More