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Skeptical about using popups on your business website or blog? Here are 5 strategies that will not annoy your visitors and also convert them into subscribers or customers for your business! Read More

Are you losing out on customers even before they see all that you offer?

That’s probably because they didn’t understand where to go from the home page, didn’t find what they were looking for or simply didn’t feel the purchase was worth making at that moment. Either ways, website admins Read More

Most eCommerce businesses make use of social media, email marketing, YouTube videos and digital advertising to market their products in their target segment. But after a point, all their efforts and campaigns start to look repetitive. And anything repetitive on the internet in today’s fast moving g Read More

When have you ever heard anyone say they hate FREE things? Be it a postcard at the coffee shop they just visited, promotional chapters of an upcoming novel in a bookstore or a free ebook of a topic that may not even really interest them, people never let go of FREE things.

So as a busi Read More

Your current content marketing strategy is doing well and everyone’s mighty pleased with the results it is bringing in. But when you’re asked to finally put it down on a document – stepwise, it seems nothing short of a challenge thrown in front of you.

So here’s how you create a docume Read More

If you’re on our post’s part 2, you clearly must have read the part 1 of using psychological triggers to convert leads into customers! And if you haven’t, you can find it right here.


So as promised, we are back with 6 more conversion rate optimization tips that will skyrocket th Read More

Email marketing being the best channel to directly communicate with existing as well as prospect customers, is still a part of many business strategies. But as the years pass by and the need for relevance increases, the challenges for executing a successful email marketing strategy only increase. Read More

Most of the content we see today lacks actionability because it isn’t able to completely empathize with its readers. The results of which is the reader loses interest in the content piece altogether or ends up not knowing what to do next.

Here are 6 tips to turn your content actionable Read More

The social media world is constantly evolving and no matter how many times we say it, it doesn’t stop amazing us. Something popular could become outdated in just a few months and something old school can suddenly start trending – such is the social media world. And the same holds true when comes to Read More

Social media and content marketing are ever changing trends and there is no way a marketer can ignore them. In order to be successful on social, a business needs to be flexible and sometimes that requires experimenting with new tactics and technology. And the best way to learn them is through the e Read More