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Your e-newsletter should be an education-driven, content marketing strategy, but don’t make it look like a newsletter of yesteryear. Read More

Now that your site is launched, you want to keep the content updated and site maintained.

Updates and maintenance are two different matters and you need to have a plan for working on each. Read More

In recent years there has been a lot of interest in using design thinking as a strategy to help companies become more innovative and create user-centric products. A 2014 study by the Design Management Institute really drove this home. Read More

When I talk with clients and prospects about branding I can sense their confusion. Rather than tell you what branding is, let’s talk about what branding is not.

Sometimes branding feels so ephemeral. It’s hard to define, encompasses many things, yet is none of them.

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To make sure you aren’t being marked as spam, and to comply with the current CAN-SPAM your mailing list needs to have permission to send. Learn who is and isn’t OK to send to and why it matters. Read More

I recently viewed this video created by the University of Chicago’s Business School. It highlights three Professors of Entrepreneurship as they talk about why so many startups fail.

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If you look at your company’s financials, and the bottom line is not looking as strong as you’d like, you may need to rethink your brand before increasing your prices. Read More

When one group understands a complicated set of knowledge and another audience is unfamiliar with it, visualization can help clarify the information. Infographics bridge the gap. Read More

E-Newsletters can be a great do-it-yourself marketing tactic. They are appealing because they are low cost, have minimal barrier to entry, and have proven potential for great return. But, should you be writing, creating and sending your e-newsletter yourself, or should you outsource it to a pro? He Read More

It’s easy to get distracted with social media, search or pay-per-click ads, but study after study puts email marketing as the most effective way to build awareness, acquire leads, convert prospects, and retain current customers. Read More