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ROI (Return On Investment) is the idea that something may cost money up front, but in the end you save or earn enough money to make up for the original investment and then some. When you struggle to determine what to buy, what to invest in or what to do themselves or skip altogether, the measuring R Read More

Some of the biggest names in email marketing are featuring “mobile-friendly” templates for their users. With more and more people reading their email on phones and other smaller devices, it’s important to consider mobile when designing e-newsletters, read more about why mobile matters here. Read More

A Unique Selling Proposition (USP), Unique Value Proposition (UVP) and an Elevator Speech are all succinct ways of explaining what your product or service does, the benefits of using the product or service, and how you’re different or better than your competitors.Each is slightly different and has Read More

Bulleted lists, otherwise known as ordered lists, can make text more quick to read. They allow a reader to quickly and easily read key points and convey importance or chronology. However, in your email newsletter you may want to think twice before using them. Read More

It was another great day hearing panelists at Maine Startup and Create Week. I sat in on a session about “Stories of Successful Pivots”. Read More

At a conference celebrating the creation and growth of new businesses, you expect to hear a lot about profits and building the bottom line. But money only motivates us so far. Read More

7 factors that can affect how long it takes to design, develop and launch a web site, and tips on how to assist your web team to work efficiently. Read More

There are both challenges and opportunities when you decide to use content marketing for a specialized or technical product. Read More

Business owners need to practice telling a succinct and compelling story of why their brand matters. Read More

What is content marketing, and why is it the "in"marketing strategy for 2015. Should you use content marketing to promote your own brand? Read More