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Facebook can be a great tool, and an occasional annoyance. What kind of Facebooker are you? There are lots of fun, interesting people you're happy to talk to when they stroll up. Then there are the other people, the ones who make you cringe when you see them coming. This article is about those people. Read More

Many conversion optimization cheerleaders who suggest larger buttons convert better, and some tests show even different colors can perform better. Marketing Sherpa credits cart button design as one of 7 tweaks that helped Newegg.com boost online sales by 30%. Read More

This post covers the unique core aspects of e-commerce sites that make online shopping possible. Customers appreciate the convenience of ordering online, but if a site is cumbersome, is veiled about its pricing and polices, or does not seem to provide personal benefit, they leave. Read More