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Generating More Leads with Video White Papers

Generating More Leads with Video White Papers - http://www.whitepapercompany.com Avatar Posted by WhitePaperPundit under Online Marketing
From http://www.whitepapercompany.com 3837 days ago
Made Hot by: tiroberts on February 8, 2010 4:25 am
Interested in a new way to generate leads with white papers? Consider the "video" white paper. For companies that employ them, this novel approach to white paper marketing can generate a substantial number of incremental leads for the cost of about two standard white papers.

This post will show you how one company substantially increased the number of downloads for their white papers and incr Read More

The Best FREE White Papers of 2009

The Best FREE White Papers of 2009 - http://www.whitepapercompany.com Avatar Posted by WhitePaperPundit under Online Marketing
From http://www.whitepapercompany.com 3872 days ago
Made Hot by: JanetG on January 3, 2010 11:17 pm
Since April 2009, the Friday FREE White Paper List has cataloged over 800 FREE white papers without requiring a single email address or piece of personal information in order to download and review them.

The criteria used to select the best FREE White Papers of 2009 were based on the following factors:

* Arrangement: The white papers had to employ several S.A.M. techniques such as graphics, Read More

White Paper Predictions for 2010

White Paper Predictions for 2010 - http://www.whitepapercompany.com Avatar Posted by WhitePaperPundit under Online Marketing
From http://www.whitepapercompany.com 3879 days ago
Made Hot by: on December 28, 2009 10:00 am
Well another year has come and gone and we await the start of both a new year and a new decade. It’s amazing how fast the last one has passed. They say the older you get the faster that time passes you by. So far that old saying seems to be coming true.

The commercial white paper medium has seen its share of changes in this past year, mostly due to the advent and growth of Social Media. This c Read More

The DOs and DON’Ts of White Paper Landing Pages

The DOs and DON’Ts of White Paper Landing Pages  - http://www.whitepapercompany.com Avatar Posted by WhitePaperPundit under Online Marketing
From http://www.whitepapercompany.com 3893 days ago
Made Hot by: on December 15, 2009 3:22 am
Do you think that the landing page for your white paper can impact the number of downloads and leads that you will receive? If you answered yes, you're right!

This blog post will provide you with some valuable tips on how you can improve your white paper landing page design, increase the number of downloads, and quite possibly get more qualified leads. Read More

Will your B2B prospect take time to read your message?

Will your B2B prospect take time to read your message? - http://b2bmarketingsmarts.com Avatar Posted by WhitePaperPundit under Online Marketing
From http://b2bmarketingsmarts.com 4014 days ago
Made Hot by: on August 17, 2009 2:03 pm
The little time our business prospects have to read anything should be very much on our minds when conducting B2B marketing. Today online content such as white papers must be formatted to address the 'short attention span' of today's business reader. To read the rest of this article, please follow the URL link above: Read More
Social Media has been heralded as the great new frontier in B2B marketing. But beyond the hype, many experts are missing its hidden impact on reading time, message retention, and the willingness of busy executives to read lengthy, detailed business information. As we grow accustomed to the short, quick messaging methods commonly associated with Tw Read More

Five Ways to Make Your White Paper 'Stand Out'

Five Ways to Make Your White Paper 'Stand Out' - http://www.whitepapercompany.com Avatar Posted by WhitePaperPundit under Online Marketing
From http://www.whitepapercompany.com 4018 days ago
Made Hot by: MarciaB2B on August 11, 2009 2:31 pm
White papers are not longer a 'geeky' technical communications medium reserved for men in white lab coats. Today every company from Agriculture to Zone Planning has discovered the power of the white paper medium to educate, inform, convince, and generate new opportunities with both business and technical professionals. But as waves of new white Read More
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