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A/B Testing. You’ve heard the term in online marketing, but do you do it?

Testing out variations of an ad campaign to increase sales and profits is still a mystery to many small businesses and marketers. Unlike more traditional advertising methods like TV, radio or print, in online marketing it’ Read More

2014 is, for me, the year that Facebook Ads are moving to the mainstream. Part of this change has been Facebook’s pushing us towards it, and part of it through the sheer fact that Facebook Ads work.

In 2014 there have been many amazing articles from around the web that have informed us, confused Read More

Google AdWords are a powerful tool in online marketing. You can run incredibly complex highly-targeted, low cost, high conversion campaigns.

As a small business marketer, though, they may seem like a daunting venture.

Before you break out into a sweat, start with a bit of planning. Here’s 10 Read More

Google AdWords rules the world of online advertising. But how much do you know about, really?

Did you know:

Google gets 95% of its revenue from advertising
An ad in the first position gets and average click-through-rate of 7%
For every $1 spent on Google AdWords, the average business genera Read More

Are you in the process of optimizing your landing page and wondering if you’re missing anything?

You know that it can sometimes be the smallest variables that make the biggest difference in landing page optimization.

So here are a few of those small optimization details that can make the diff Read More

Curious about the Facebook Ad CTR of different industries? How about the difference between Facebook conversions in Canada vs the US? Or how about the efficacy of ad rotation in combating Facebook ad blindness?

These questions and many more are answered in this, ‘A Bunch of Random Facts about F Read More

Everyone makes mistakes. People who are successful are just the ones who learn from them.

Marketing your business on Facebook is no exception - especially as it still quite new, and changing all of the time, it’s not always easy to know the “right way” to do certain activities.

In this articl Read More

If you just want a vanity number of Likes to look “Big” or “Popular” then go for it. But if you really want to derive any business value from your Facebook Page, then STOP RIGHT NOW.

I will dive into how buying likes works, why I recommend against it & then give you 3 awesome strategies... Read More

How much does it cost to advertise on Facebook?

How much should I spend on Facebook Ads?

These are the two questions that I hear the most when I talk to marketers who are first thinking about how to run a Facebook Ad. And so it should be. Marketers need to be be able to estimate their ROI abo Read More

Are you having a hard time coming up with engaging content? Are your customers not responding to your social media and blog posts?

This article breaks down the importance of user-generated content (UGC) and how you can use it to benefit your company. Instagram photos, Snapchat videos or Facebook Read More