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You’ve taken time to research, write, and publish high-quality content your audience is going to love. The mistake you don’t want to make is to think hitting the publish button is the final step — because really, it’s just the beginning. Read More

Communication is the core of each and every business, whether it is small or a big one and that is why they should always practice it to become better and grow. A business has several options to communication and its their responsibility to find out what option their clients prefer and respond to. Read More

What do you predict will be the next "Big Thing" in Marketing over the next year? At the time of writing, 16 out of the top 40 marketing influencers provided their insight into my question. Well, there were actually 15, but I had to include the reply from this top marketer, too. Read More

Being a digital marketer and owner of a marketing and advertising firm holding more than 15 years of experience, I declare that the term SEO is irrelevant now and must be banished. The term has become totally obsolete and it is time we digital marketers must get rid of it. This way only we can rest Read More

Martin Shervington discusses about why online reviews are crucial for a local business to grow. He also discusses the best practices to keep your customer happy online. Read More

Because of the high consumer demand for content, we content marketers swoop in to fill that demand. And often because of the heavy demand of our publishing schedules, we get lazy with our arguments. Read More

No business can afford to ignore its customers. Even businesses that have been around with a loyal following must still ask target customers for feedback. Here are some points to remember about market communication to help improve ROI. Read More

Competition is unpleasant, specifically when you’re the one losing. But it’s life. If you run a business, you’re going to face competition, somewhere, somehow, someway. So how do you deal with the competition? Read More

"The one who follows the crowd will usually go no further than the crowd. Those who walk alone are likely to find themselves in places no one has ever been before." The amount of marketing knowledge that can be taken from this one simple statement is astounding. Heed the words, stand out from the c Read More

Identifying and knowing what your competitors are doing to stay ahead is a very crucial marketing tactics. But sticking to old traditional ways to gather competitive intelligence won't cover everything. So how can you track every aspect of your competitors' marketing strategy? Here are 15 online to Read More