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Here’s what I think will be significantly important in 2014, based on conversations I’ve had with marketing and PR professionals at the consultant, startup, brand, and agency level: Read More

When it comes to marketing, money value is not a determining factor of its success. Look at how Samsung have spent billions of dollars but fail to become the leading smart phone brand. Read More

Whether you’re an individual, a small-medium sized company or a global brand, social media can make you or break you. That being said, it is essential for businesses to be careful with the content they post on social media, without sacrificing quality and creativity. Read on these 6 mistakes to avo Read More

There are still misconceptions on how to use social media to drive sales and which services are worth the investment. Here are four of the most common myths about social media marketing, along with the facts and suggested strategies for turning these fallacies to your benefit. Read More

For small business owners, following top social media influencers on finance is one of the easiest ways to get updated with finance and financial news. According to their Klout score, we list down 9 must-follow influential tweeting individuals on finance. Read More

I recently read an article from The New York Times that discusses how call center agents can now identify their callers’ moods and emotions based on their intonations. As quoted on the article, “It’s not what you say. It’s how you say it.” Read More

Startups with limited resources may be tempted into outsourcing to cheaper places. I’m sure you’ve heard horror stories of entrepreneurs who spent a fortune building an idea in India only to discover a rat’s nest of badly written code that doesn’t scale. Then there are great successes who utilise Read More

Best Buy has found success by digging into its unique social media niche. Smaller businesses with limited resource can still incorporate many of Best Buy's strategies into their own social media operations. Learn how in this article. Read More

An enterprise can’t survive without customers, which is why Customer Relationship Management (CRM) systems have become a must-have tool for savvy business professionals. Read More

Having the right tools spells a huge difference in maintaining work efficiency as well as keeping everyone’s sanity intact. Here are five free task management tools that keep us sane around here, even when it’s a gloomy and rainy Monday morning. Read More