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Content marketing is just two words.

But it has evolved to become a complex intersection and eco-system of art and science.

For many of us it is a confusing mess of different opinions and disciplines fighting for our attention.

We need to distill the clutter and noise of shiny new ideas an Read More

Here’s the thing though, I think it’s one of those topics that is misunderstood and certainly evolving. Content has fallen squarely into strategy as far as I’m concerned. I often call it the voice of strategy.

Looking at your website, website’s structure, your SEO plan, and content or editorial Read More

Want to use video to help more people know, like, and trust you?

Wondering how to create episodic video content that keeps people watching? Read More

In this episode, I interview Mark Schaefer, author of KNOWN, The Content Code, and The Tao of Twitter, now in its fourth edition. He’s co-host of The Marketing Companion Podcast. He’s also been one of my most frequent guests.

Mark explains why marketing to Twitter’s loyal and creative users is d Read More

To ensure your customers remain satisfied with the delivery service your business provides, as well as save money and invaluable time, take into consideration these tips for enhancing your shipping processes. Check it out!
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What does your sales process look like right now? According to research by Vantage Point Performance, 66% of B2B sales teams don’t even have a sales process. The vast majority of companies surveyed in that Vantage study had a revenue over $250m, and 39% made over $1b each year. These companies aren Read More

A quick note if you write for a living: This week you have the chance to get on our list of recommended writers by joining the Certified Content Marketer program. Read More

Are you a video creator looking to get into influencer marketing?

Wondering whether creating sponsored video content is a viable moneymaking option?

In this article, you’ll discover insights from new research that reveal how influencer marketing has grown in the last year and how other video Read More

This list has both advanced and introductory courses. So, whether you just want to learn how to improve a process, or you want to dive into the statistical models behind business efficiency, it’s all here.
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You probably already know that having a blog is important, but you may secretly be dubious about how often people actually read to the end of any post you publish.

No doubt you’ve crunched some data and noticed that the amount of time people spend on certain web pages doesn’t exactly correspond Read More