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Twitter will make it easier for publishers “to better understand what sort of content is resonating with [their] readers” with a new audience analytics dashboard. The new publisher dashboard will offer brands insights and analytics on who’s reading and engaging with their content on Twitter, when i Read More

Are you getting what you want and need from your projects? Are you approaching your goals wisely? Or just running around trying to gobble “low-hanging fruit” without considering the bigger picture? Read More

For the first time, more US adults are saying they regularly get news from social media compared to newspapers.

In a study from Pew Research Center, 20 percent of US adults say they often get their news from social media, while 16 percent turn to newspapers. Read More

Instagram is introducing the ability to add alt text to photos in an effort to make the platform more accessible. Read More

It’s easy to fall prey to the pursuit of productivity.

All too often we’re too preoccupied with finding the “perfect” productivity software to see that we’re wasting time doing it.
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The holiday season is here. We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. Read More

When you’re a small business with limited time and resources, you need to make sure that any time you devote to link building is spent on tactics that will actually work. Read More

As a content strategist, I often hear from business owners who feel like they’ve tried every tactic in the book. Blog posts, podcasting, email marketing, Facebook Live, Instastories, YouTube — you name it, they’ve tried it. Read More

Do you need to improve your LinkedIn marketing? Wondering which content types will perform best for you?

In this article, you’ll find a step-by-step process to help you create a LinkedIn content marketing plan. Read More

There’s a bizarre myth in our culture that we have to choose between making a living and being creative. That creativity is somehow the enemy of a good livelihood. Read More