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In today’s economic climate, many new parents are facing a tough decision when it comes to balancing their career with childcare. With many dealing with more budget constraints than ever, it’s becoming less realistic for new parents to give up work to look after their children. Find out how a new t Read More

Your website should serve a purpose, whether it’s as a source of information or a way to drive customers to buy online or get in touch with your business. The purpose of your site may seem obvious, but it’s important to take a step back and look at it from the visitor’s point of view. Find out why Read More

We all know that positive customer testimonials can serve as a great selling tool, but what about fake reviews? Discover the damage fake reviews could do to your company. Read More

Is your website's homepage too long? See how it measures up to our examples and find out how this could damage your business. Read More

Broken links are a common occurrence, especially on older websites. We’ve all clicked on a link, only to be redirected to the dreaded error page. For web visitors, this can be frustrating and can lead to high webpage exit rates – which can be incredibly damaging for small businesses. Here, we look Read More

Since the web was created more than 20 years ago, web design has come a long way. This is down to improved technology, but also to taste. Unfortunately, many early adopters of the web are so keen on their original website designs, that they haven’t updated them to reflect these changes. Here are so Read More

When running a small business, it’s important to keep track of which tactics are working and which aren’t, so you can adjust your approach accordingly. This seems like common business sense, so I was surprised to read recently that only 25% of small businesses keep track of analytics on their websi Read More

Too often, businesses create their website as if it’s an online advert, only designed to drum up business. In reality, a website can be much more than a marketing tool, it can help you run your business more efficiently, and help you save money. Find out how to use your website to its full potentia Read More

Many businesses put a considerable amount of time and effort into creating their business websites, but unfortunately it only takes one small mistake to put visitors off. One of the most off-putting mistakes is a lack of colour contrast. Take a look at good and bad examples here. Read More

When it comes to creating a small business website, it’s important to structure your content effectively. See good and bad examples here. Read More