Competitive intelligence is first and foremost about understanding your competitor’s strategy. To do this you need to gain insight into their products, services, finances, partners, and customers. In today’s increasingly open and social Web, there are few better places to gather all of this important data than from social media.
Read More
These stories submitted by Billrice became hot on BizSugar
How to Use Social Media for Competitive Intelligence
Posted by billrice under Social MediaFrom http://bettercloser.com 5140 days ago
Made Hot by: sannwood on March 31, 2010 9:34 am
Same, Same, but Different
Posted by billrice under Social MediaFrom http://bettercloser.com 5146 days ago
Made Hot by: lyceum on March 29, 2010 6:34 am
Flash forward…last week I was talking to a client about a new B2B social media sales training program we are building out. This client (in the business of selling big ticket enterprise software) had already noted a few natural trends in their sales organization, as it applied to using social media. There were three distinct groups...
Read More
The Real Value of Social Networks is You - @Baekdal.com
Posted by billrice under Social MediaFrom http://www.baekdal.com 5153 days ago
Made Hot by: Biztag.com on March 21, 2010 5:46 pm
Today, in the Wall Street Journal, there is an article call "Entrepreneurs Question Value of Social Media." In it you can read how small business is starting to question the real value of Twitter - pointing to a survey that found that 22% made a profit, 53% broke even, and 19% lost money after engaging with social media.
Read More
The Sweet Spot: Sales execs combat ’scarcity mode’ « Follow The Lead
Posted by billrice under SalesFrom http://zoominfoblogger.wordpress.com 5153 days ago
Made Hot by: starresults on March 18, 2010 3:01 pm
Bill Rice recalls the late 1990s and the first several years of the 21st century, when lead-gen campaigns on the Web turned acquiring sales leads into a volume game. “Leads were plentiful and a 1% to 2% conversion rate was considered successful,” said Rice, chief sales officer of Kaleidico, which provides software for b-to-b sales.
Read More
Developing Leads for Your Sales Pipeline
Posted by billrice under SalesFrom http://bettercloser.com 5162 days ago
Made Hot by: SalesBlogcast on March 11, 2010 11:00 am
I came across one of the classic deadly myths of sales. It was in the form of a question on LinkedIn Answers. Let’s see if you can spot it...
Read More
Stop Being the Idea Guy and Just Do It!
Posted by billrice under Self-DevelopmentFrom http://bettercloser.com 5165 days ago
Made Hot by: Cathode Ray Dude on March 7, 2010 9:17 pm
I can’t think of too many people I would less like to be around than the “idea guy” or the “I thought of that guy.” And two of my favorite blogs have called them out.
I have nothing to add. I’ll just point you to them... Read More
I have nothing to add. I’ll just point you to them... Read More
Black Ops Social Media Marketing
Posted by billrice under Social MediaFrom http://bettercloser.com 5166 days ago
Made Hot by: wendyweiss on March 5, 2010 7:07 am
I just finished up the latest book in the Jason Bourne series, Bourne Deception. I love the action and intrigue of a good spy thriller. It pulls me back to my early days in the intelligence community…
Okay, maybe not quite the same–I never had to kill quite so many people to accomplish my objectives. However, it did get my creative thoughts going ... Read More
Okay, maybe not quite the same–I never had to kill quite so many people to accomplish my objectives. However, it did get my creative thoughts going ... Read More
Don’t Just Monitor Your Brand, Watch the Niche for Sales
Posted by billrice under Social MediaFrom http://bettercloser.com 5167 days ago
Made Hot by: wendyweiss on March 5, 2010 7:04 am
Monitoring your brand online and in social media has become a no brainer. However, if you are neglecting your niche keywords and competitor brands you are letting opportunity fall out of your sales funnel.
Here are a few examples of a great Michigan brand, Steelcase monitoring social media for sales. Read More
Here are a few examples of a great Michigan brand, Steelcase monitoring social media for sales. Read More
Competitive Intelligence 2.0, The Social Media Monitoring Advantage
Posted by billrice under SalesFrom http://bettercloser.com 5168 days ago
Made Hot by: SalesBlogcast on March 4, 2010 9:32 am
Competitive intelligence 2.0 is just the latest benefactor of Web 2.0 technology. As with other genres tagging on the 2.0 moniker competitive intelligence is getting a face-lift because of this open and interoperable tech philosophy. Your opportunity is to take advantage of the advantage before your competitor does.
Read More
Destinations are the Problem in Social Media
Posted by billrice under Social MediaFrom http://kaleidico.com 5182 days ago
Made Hot by: SkipAnderson on February 18, 2010 5:56 am
Here at Kaleidico, we work with social media quite a bit. Not only do we help our clients understand it, embrace it, and succeed with it, but we also use it widely ourselves. So you can imagine our excitement as we sat with about 600 other people in the online live event that Google conducted to announce Buzz, their next iteration of social media networking.
Read More
Subscribe
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
“Rachel: Thanks for your input. I tend to agree with you. It was...”
“Hey Martin,
Honestly, no. I think that most people can tell that they are...”