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Social media monitoring software immediately returns efficiency to your day by consolidating your monitoring destinations. However, as is the case with any great data collection, it simply generates more questions. One of those questions most recently top of mind with our clients is: Who, in all the chatter, is influential?

Here are some of the ways we look at mapping influence. Read More

Twitter is a public relations professional’s dream or nightmare. It's one of the simplest, but at the same time the most complicated of recent communication tools. This dichotomy has fueled must of the fear in the PR community. That is why I thought I would give you a few simple tips to make Twitter a PR tool, not an adversary. Read More

Kaleidico has always been one of the leading innovators in lead management and its critical role in converting Internet leads.

Kaleidico's Sales Manager is Innovation

Our Sales Manager lead management software has led the way many times in the Internet lead generation space: Read More

Social media monitoring is increasingly important for public relations departments and agencies. The social Web is often the battlefield of modern PR. These social networks of companies, customers, and employees are naturally flowing important stories. That makes it all the more critical that PR professionals are monitoring these new media channels.

One of the most important is Twitter. Read More

I think all the self-help books have a fundamental flaw. Most ask people to look in the wrong direction for success. In fact, they may even have us looking in a dangerous direction.

How often have you heard:

“Look deep inside,” “Start with the Man in the Mirror,” “Look to yourself.” Read More

Mike Damphousse, of Smash Mouth Marketing blog does an interesting survey of several lead generation experts.

How aggressively do I go after them? Do I pounce immediately? Do I pause and call shortly thereafter? Do I just nurture them? Do I wait a couple days then call?

This is definitely the top question we get about Internet lead management at Kaleidico. So, what do the experts say? Read More

I think it’s harder than ever to keep your sales process moving forward. There are so many innovative technologies that hold promise for sales. So many social media tools that help us connect and build relationships. Unfortunately all this scatters our attention and focus and working the sales pipeline.

Here are some time-tested ideas for returning your focus to forward sales movement. Read More

A competitor has recently been calling to pitch a new feature: Pop-ups when a customer opens one of your emails. The competitor seems to believe that the moment an email is opened is a good time to call the customer. I disagree.

First, if I were the customer I'd probably get freaked out. Just because I open an email from some random company doesn't mean I want to talk to them. Read More

Competitive intelligence is an increasingly critical skill. The economy has made the business environment more competitive. However, the increasingly social Web is big factor.

Companies (your competitors) are leaking more information than ever into social media channels. Snooping on these dropped hints and disclosures can give you a big strategic advantage.
Read More

Often we are looking for silver bullet systems or recipes for success, while ignoring the basics. In my experience 90% of big sales improvement comes from getting back to the basics. These basics will have an immediate, measurable impact on your sales numbers.

Let’s put it to the test. Here are five fundamentals of sales. If you focus on them they will increase your sales this week. Read More