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The most difficult thing when you launch a new startup is to advertise it. Nobody knows you or your product. So how can you spread the word? Here are some valuable tips for entrepreneurs on how to advertise your startup for maximum exposure. Read More

You represent your brand, but if your brand doesn’t offer anything to the public, you’re not likely to attract customers. It needs value. Fortunately, your brand most likely began with a good idea, and it can provide real value to clients. The trick is communicating that to your audience and being Read More

Year’s end is a good time to evaluate your website and take care of some important tasks that will have your site performing at its best for the New Year. Add these five important items to your to-do list ASAP:

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I received a major crash course in SEO when I started my position at a new company and had to take over their efforts to get out of penalty with Google. Read More

As the speed of technological innovation has quickened — and as the pot of money to be made for breakthroughs has swelled immeasurably — it’s become harder and harder for entrepreneurs, scientists, programmers and the like to stop and ask themselves certain, hard questions. Read More

The Internet of Things (IoT) is a novel and exciting concept for consumer applications. I mean, who doesn’t want an internet-connected refrigerator that can generate recipes for you based on what foods are inside of it? Read More

A recently published study shows that one in four mobile users open an app once and never again. And if they do open that app more than once, 62 percent of people will use that app less than 11 times – total. Read More

As humans, we yearn for knowledge. Whether it’s to appear or feel smarter than one another or simply a desire to be well-informed, we crave news and information. Read More

The following podcasts will shed light on the ups and downs of starting your own business, while providing some insight and encouragement for the self-educating entrepreneur Read More

Social media marketing can be a challenge for small businesses, particularly when it comes to creating compelling images that add value to your social media strategy. Luckily, these eight tools make creating images for your social media channels a breeze. Read More