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As the speed of technological innovation has quickened — and as the pot of money to be made for breakthroughs has swelled immeasurably — it’s become harder and harder for entrepreneurs, scientists, programmers and the like to stop and ask themselves certain, hard questions. Read More

The Internet of Things (IoT) is a novel and exciting concept for consumer applications. I mean, who doesn’t want an internet-connected refrigerator that can generate recipes for you based on what foods are inside of it? Read More

A recently published study shows that one in four mobile users open an app once and never again. And if they do open that app more than once, 62 percent of people will use that app less than 11 times – total. Read More

As humans, we yearn for knowledge. Whether it’s to appear or feel smarter than one another or simply a desire to be well-informed, we crave news and information. Read More

The following podcasts will shed light on the ups and downs of starting your own business, while providing some insight and encouragement for the self-educating entrepreneur Read More

Social media marketing can be a challenge for small businesses, particularly when it comes to creating compelling images that add value to your social media strategy. Luckily, these eight tools make creating images for your social media channels a breeze. Read More

A key component of any conversion strategy is, without a doubt, calls-to-action, or CTAs. How can you create effective CTAs in order to boost your website’s B2B conversion rate? Let’s take a look. Read More

When it comes to developing and executing an inbound marketing strategy, many companies think they can get it alone without the help of professional inbound marketing services. The reality is that it’s easier said than done. Here are 10 reasons to hire a professional inbound marketing agency. Read More

PwC has released its annual Entertainment & Media Outlook report, which offers insight into both the online and offline advertising markets. Now in its 16th year, the report specifically projects growth for advertising markets in the United States through 2019. Read More

As marketers, we work endlessly to make improvements to the long list of metrics we track. Studies show 73% of executives don’t believe that marketing drives demand and revenue so it’s your job to make sure that you can prove your marketing ROI of your marketing efforts. Read More