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A few months ago, I came across”The 10 commandments of pitching.”

Written by Austin Cross for Muck Rack, the article is a compendium of bad pitching practices and an attempt at changing the way many brands and PR pros approach members of the media. From generic greetings to wordy subject lines a Read More

There was a time, not long ago, when computer and mobile screens could not hide us from the world. A glance from a friend or a stranger was often enough to trigger self-censorship and prevent behaviors that could negatively impact reputations. Read More

The ROI of social media exists. But it works differently from old-fashioned ROI because it is multi-layered and does not always translate into immediate revenue.

For ROI to impact your business, though, you need to create and stick to a solid, laser-focused strategy, spend time building relation Read More

Alicia and I met about a year ago on Twitter. We got along very quickly, probably because of our European backgrounds. She lives in Spain and I originally hail from France.

There are two platforms where Alicia shines: Twitter and LinkedIn. She is very active on both. And her dedication to Twitte Read More

According to Wikipedia, millennials (a.k.a. Generation Y) “are the demographic cohort following Generation X.” While there is no consensus as to when the generation starts and ends, many official sources put it in the 18-32 age group.

For the last couple of years, companies have tried courting t Read More

Like content creation, curation is not a one-size-fits-all tactic. There are many ways to do it right. As many, in fact, as there are curators.

With that said, curation is an art form. It goes beyond the simple acts of copying and pasting a paragraph or two from an article, adding a link, and sh Read More

Welcome to a new roundup of social media tools and services! This month, let me introduce you to: LikeAlyzer, Leaf, Qunb, SimilarWeb, and Alternion Read More

December 31st marked both the end of year 2014 and the closing of Q4 in the financial calendar. The end of a quater is a great opportunity to tap into the reports and see where brands are headed. For this post, I zoomed into the numbers of the social platforms. Read More

Change is a constant in social media. What worked six months ago may not work anymore today or next week.

With a growing number of users, especially on the mobile front, the social and digital worlds offer great opportunities to marketers and brands. However, if the latter want to thrive in them Read More

Content curation is not a uniform practice. There are as many ways to do it as there are curators. And that’s why it evades many.

Curation does not have to be about words on a page. It can also be as simple as putting together a collection of user-generated content that helps deliver an importan Read More