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Many things have happened in the social media world in 2014. However despite those changes and the advances of technology, human beings are still the ones who decide to engage with your brand or buy your products. They are the ones who ultimately affect your bottom line.

With 2015 right around t Read More

My first visit to À l'Épi de Blé, one of the few French bakeries in Winnipeg, dates back to 2012. I went there because on the recommendation of a friend. Read More

The holiday season is officially in full swing! And with it is a dizzying whirlwind of social media campaigns.

Consumers’ attention will continue to be solicited. However, when 2015 is finally upon us, not every marketer will come out a winner.

Now, there is some great news. This potential to Read More

On any given day, millions of people visit Facebook and Twitter to share their positive and negative experiences about products and companies. Social media has given them a voice and empowered them to redefine their relationship with brands.

The trend is not going anywhere. Consumers want to be Read More

In this day and age, it is no longer enough to organize an event and expect people to find you. If you want to draw the crowds, you have to reach out to them first. It’s about marketing in a smart way. Read More

Welcome to a new roundup of social media tools and services! This month, let me introduce you to:

Smore
GIFMaker.me
Scoopinion
Content Idea Generator
Primal
Read More

If you use social media to promote your business, you need a social media policy. Why? Because anything available online could potentially become viral — especially mistakes from employees and unresolved complaints. You need something to keep your online presence consistent and protect your company Read More

Recently, a member of Q&A platform Quora asked if it was possible to display a Twitter widget with selected tweets in the sidebar of their blog.

The answer is yes. And it’s very easy to do. Here is a short tutorial below. Read More

Today, I have a quick tip that will help boost your exposure on Instagram. It's super easy to implement!

If you have read articles on the platform, you probably know how important hashtags are. Here is another proof. Read More

The other day, as I was admiring an old building in Toulouse, my home town, I caught a conversation between two passersby.

“Did you see this video that got 2 million views in two days?” Read More