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I’m happy to see authenticity prevail as the common theme among the top posts of 2020. All three showcase the raw human element that I’ve encouraged for years. Read More

Who would have thought something good could come from my encounters with ruthless copyright trolls? While I wish I had not run into online bullies that target small businesses with image copyright infringement claims, there is a silver lining. Read More

Many businesses struggle with how to manage their team and keep them engaged without the in-person connection of being together in an office. These tips might help you if you're dealing with those challenges. Read More

A client recently told me that he enjoys working with us because our heart is in it. We are proud of that statement because we pour ourselves into our role and we love it! At the end of the day, if it doesn’t feel good - then it’s just a job. Read More

We’re living in a time when people need to feel they’re valued. And without as much in-person interaction, they are seeking it online. Read More

Setting boundaries is not easy. And, as scary as it is to draw a line in sand, it’s necessary. The earlier, the better. Read More

It’s not about how much you get done in a day… it’s about focusing on the right things – and, as I recently discovered – at the right time. Read More

Ever wonder how important it is to monitor your social media channels? Consider this… 67% of consumers use social media networks to seek resolutions to problems with a brand. And, 60% of those who complain via social media expect the brand to respond within an hour. Read More

Recently, someone who read my post on BizSugar asked the question, “Do you think that the majority of the small companies have allocated energy, time, and resources for online community management?” Martin – this blog’s for you! Read More

How to ensure your community management efforts strike the right chord with your followers. https://bit.ly/StrellaCmmtyMgmtTips Read More