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Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’ For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers.

But, it doesn’t have to be.
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I was recently asked to contribute social networking tips for business professionals as a sidebar for an article in Women’s Health Magazine. The issue won’t hit the stands until March 2015, but it’s a great time to share some of my tips here! Read More

A ‘heads up’ to all well intentioned small business owners, marketers and entrepreneurs who are managing their online presence, but may be unaware of how big companies like Getty Images can line their pockets with your hard earned dollars. Read More

I love owning a business and wouldn’t trade it for a traditional 9-5 job no matter what the offer. However, it’s not all roses. There are a few things that make it tough, especially for those starting out. I’m wondering if you can relate to my top three. Read More

We've had client who have received four times the return of what they pay us to help them execute their social media plan. So what do they do differently?
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Any business using social media to market their service or product is likely to experience frustration at some point or another. Constant changes, emerging channels and fickle users can sometimes make social media a monster to navigate. I think many business owners can identify with these two… Read More

Ask almost anyone how things are going these days and you’ll likely get the reply “busy.” But do we only have ourselves to blame for perpetuating this cycle of busyness? Read More

A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry. For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer.
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The video snippet app named Vine just celebrated its first birthday, and I’m pleasantly surprised with its user-friendliness, how it caters to our short attention spans and the potential to help businesses engage an audience. If you haven’t embraced Vine yet, here’s a quick guide to diving in! Read More

I have said this many times before, but it’s worth repeating: offer valuable information that addresses the needs of your audience and they will be naturally attracted to your brand! That attraction is the foundation of the know/like/trust, which can eventually lead to sales. Read More