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Perfectionism is a problem for me. It’s a problem for many business owners, which is why some struggle to accept excellence – and why some are hesitant to enter the social sphere, altogether. I’ve been working on this the past year. Read More

I find the best clients – the ones who actualize results by outsourcing social media – are those who consider us their partner. And, they all have one thing in common… a result to achieve! Yes, they have goals.
Here are some examples…
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There is so much unknown about the social media world. To make sense of it, clients have got to let us do our job. Please: help me, help you. Read More

I’m a big believer in showcasing the human element, but for many, it’s challenging to talk about themselves. They aren’t sure what to share without oversharing. If I can offer any advice, it’s don’t overthink it. Keep it simple, but truthful. Read More

When I founded my business in 2010, the world was my oyster. Social media was still relatively new and mysterious, particularly to the business community. In 2017, it’s a much different story. All I can say for sure is that I’m glad I got in the game early because it’s not the same. Read More

As a business owner and a multi-account social media manager, I have a myriad of things competing for my attention during the day. It is easy to feel overwhelmed, and there are days I don’t know if I am coming or going. But, I’ve learned a few tricks for staying organized. Read More

Our January 2017 gross profit doubled and our net profit increased by over 300% from the previous year. Talk about the difference a year makes. And, it’s because we did things differently. Here are the top three tactics we employed to increase our revenue.
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Talk with any business owner and most of them will agree: what we do is very real and it’s also very challenging. We are responsible for everything, including our own paycheck. Entrepreneurs should be given the same respect as anyone who works for someone else. Read More

Pursuing social media without a solid website is like training for the Boston Marathon wearing flip flops. You may be able to run for a little while, but soon enough, everything is going to fall apart. If you want social media to work for you, your website cannot suck. Read More

I want to address one of the biggest misconceptions about social media management – and that’s the assumption that what we do is post content. Yes, content development is a large part of management and it must be done well, but it’s only one piece of the puzzle. To ensure clients achieve results, h Read More