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Pursuing social media without a solid website is like training for the Boston Marathon wearing flip flops. You may be able to run for a little while, but soon enough, everything is going to fall apart. If you want social media to work for you, your website cannot suck. Read More

I want to address one of the biggest misconceptions about social media management – and that’s the assumption that what we do is post content. Yes, content development is a large part of management and it must be done well, but it’s only one piece of the puzzle. To ensure clients achieve results, h Read More

I was talking with a friend who seemed surprised that I wasn’t planning to stay up to ring in the new year. She said, but ‘it’s time to set new goals.’ I told her that I don’t need a new year to set goals. I set goals all year long. Read More

As we move into 2017, it will be more critical than ever to understand the relationship of social media to the bottom line. Social media must be tied to business metrics through KPI’s. Without specific goals, social media marketing is nothing more than throwing spaghetti at the wall.
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Running a company and overcoming illness are not compatible – ask anyone who owns a business. But, one thing is certain… it does offer perspective! Here are three things I learned while I was sick. Read More

Unfortunately, many small businesses do not have a marketing plan, which makes it challenging to quantify ROI. It’s necessary to not only have a marketing plan, but to have an integrated plan, as well. If you’re among those without a marketing plan, but want to see a return on your efforts, then Read More

Customer acquisition is an outcome, not a goal. But, if clients want a measurable return on their investment, how do we provide this return without finding a way to bridge the gap between goals and outcomes? From experience, it’s easy for a company to cut marketing activities when money is tight, Read More

Hard work, alone, doesn’t make us better people. It doesn’t mean we will win. But it does give us an opportunity to be a part of something that we can appreciate because we worked hard for it. Read More

We all deal with change. We all deal with controversy. And, we all struggle on our journey. Putting it out there, within reason, is not necessarily a bad thing. Read More

I managed to figure out social media management through the school of hard knocks, but it certainly didn’t come easy. It takes more than just updating social media sites. There are so many factors to consider in order for a business to be successful. Read More