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Elliott takes a hard look at the culture of "fauxsumerism," the act of looking but never buying.

Join Elliott in his Fantasy Shopping League, and comment below on what your dream purchase would be. Read More

Boston Beer Company, the maker of Samuel Adams, is the leader of the craft beer movement. But founder Jim Koch is also playing against beer titans such as MillerCoors and Anheuser-Busch InBev. Read More

Most of us have been in a situation where someone has asked for a favor before the social capital to make that kind of request. If you want to amass financial capital, you have to invest and grow your assets. Social capital works the same way. You have to invest before you can withdraw. If you can Read More

Mass marketers love the promise of big data, because it whispers the opportunity of once again making average stuff for average people, of sifting through all the weird to end up with that juicy audience that's just waiting to buy what they've made.

Big data is targeting taken to the highest lev Read More

Imagine that you are driving down the road and you get a call from your office that a VC is interested in talking to you about investing in your business, but the only time they have to meet with you is tomorrow at noon. You have never put together a pitch before, and feel slightly panicked. But th Read More

By Jana Moreno:

Think of it this way: imagine you have your own business with several employees underneath you, and you are there to support them in achieving their targets. You can push them, micro-manage them, and watch everything they do and comment on it (living in control), and it might w Read More