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It has been a few years since social media became popular. I wouldn't say mainstream since a huge number of companies haven't gotten started yet. Another good portion have recently acknowledged its importance and are taking action at the moment. When it comes to their first steps, the mistakes don' Read More

One of my favourite TV cooking shows is River Cottage. In the last episode, Huge came up with a few creative ideas that immediately made me think about content opportunities for B2B companies to better market their products and services: Read More

I recently decided that I was going to own a game console. Anyone that has been properly bombarded by marketing messages will probably tell that the fight in this field is betweek XBox (Microsoft), Play Station (Sony) and Wee (Nintendo). Naturally, my first task was to get informed about the differ Read More

Last week I delivered a social media training for property managers. There were certain tools that generated a very positive impact. I'll share four with you today. Read More

We strongly rely on LinkedIn for business networking. Two weeks ago we shared with you how to listen on LinkedIn, today we'd like to show you three heavy mistakes that professionals make on this platform. As a result, they get a negative impact on their reputation. Read More

How many of you have heard the expression Blogging is Dead! It was first raised in answer to a question in ReadWriteWeb back in 2007 and has since been revisited in various news publications and blog posts on a yearly basis Read More

In a previous life I worked in the transport business. It was an offline time in which the word Facebook could have only meant a truck full of yearbooks and Twitter a new brand of sport shoes or cereal. Here are some thoughts from a now outsider on how the industry could benefit from social media t Read More

Currently, people are making public (checking in) their location in social networking sites. It means that you, as a manager or business owner have a phenomenal chance to see who are those people that visited your Place, keep in touch with them and also, by having your company registed in these sit Read More

To many companies, would think it's no big deal. In fact, if they never used Twitter as a true information platform and dialogue tool, it probably won't be. However, for any brand that embraced Twitter the right way and built, over time, a relevant community, it could be a bigger deal than expected Read More

A Sweet business blogging competition! This time our theme is “Making your business amazing”. It's free to enter and you can win some great HP prizes. Read More