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I wrote in a recent Blog post about how content is king again. It’s true: Online media properties with fresh, relevant, updated daily content are as hot as steak sauce at a Texas barbeque festival. Venture capital companies, banks and media holding corporations are lining up, one by one, to raise t Read More

One of the key concepts to any brand identity initiative is helping organizations understand their differentiation. It’s one of the hardest parts of the process, but it’s also one of the most critical. As Philip Kotler, professor at the Kellogg School of Management has written, “The art of marketin Read More