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We’re well into a new year, and it can feel like winter may never end. But spring is officially here, and there is no bad time to review the way your social media marketing efforts are going. Whether you like to ‘set it and forget it’ or are constantly working on how you market, these tips will hel Read More

More than 1 in 5 small business owners think that the hardest part about marketing their business is finding time and resources to do so. With smaller budgets and fewer staff than large companies, small businesses find themselves in the unique position of needing to find and cultivate leads in addi Read More

There is more content online now than ever before, and it’s easy to fall into the trap of thinking that ANY content is good content. But there are definite posts that anyone should avoid, especially a small business. These kinds of posts aren’t good for your business, your brand and won’t add any v Read More

Twitter has always been about brevity. Until now.

Since its inception in 2006, the social media platform has only allowed messages that were 140 characters in length. In late 2017, Twitter bucked tradition and doubled the limit to allow 280 characters. This expansion made some users mad (wasn’t Read More

In light of the recent hurricanes, earthquakes, and fires that wreaked havoc on our planet, having a plan in place for how to respond to such disasters via social channels is a good idea for all small businesses. From a local emergency to a national news-making event, communicating with your public Read More

Sure, there is plenty of 2017 left. But there’s never been a more perfect time to get a kick start on next year’s social media calendar. By having a plan set in place well before the new year, there’s no mad scramble to get something less than spectacular in place, and you’ll be better prepared to Read More

We’ve already reached the home stretch of the year: quarter four! While it feels like the time has flown by, there’s a lot that can still be accomplished this year. With the busiest shopping season still upon us, small businesses can cash in using social media, and video in particular. Here are som Read More

Believe it or not, the first day of fall is already behind us! The year is flying by, but with the holiday shopping season coming up very soon, Q4 is a booming time for lots of small businesses.

If you’re already planning your social media calendar for 2018, good for you! If you’re focused more Read More

Videos are continuously growing as the most-viewed content online. Need some hard evidence? Check out these stats:

People watch live videos three times longer than other videos.
Users are ten times more likely to comment on a live video than on other videos or posts.
Video of a live event sign Read More

One of the best ways to ramp up your content to support your marketing efforts is to create a pool of evergreen content. What is evergreen content? It’s web pages, blog posts and social posts that can be reused at any time of the year. A blog post about a flash sale is NOT an example of evergreen c Read More