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Marketing automation is one way small businesses can adequately compete with large enterprises. By automating marketing tasks such as social media and lead generation, businesses with a small staff can accomplish the work that a larger organization can do.

Marketing automation need not be expe Read More

B2B tactics require a different set of tools to optimize results.

These are some of the best social marketing tools and platforms out there, check them out. Read More

Social media is now a requirement for businesses and as the demand for it grows, so does the cost. So how are small business supposed to keep up with the cost, the technology, and all of the never-ending changes that happens in social media while keeping up with their actual business?

Fortunatel Read More

One of the keys of social media marketing is engagement. Social media marketing is increasingly important, but it’s also hard to quantify the results. It’s also important to note that social media marketing is a long-term strategy that relies on relationship building.

If you want to boost your e Read More

In the last few years, the tide has steadily been turning against desktop computing and in favor of mobile devices, with an increasing proportion of users getting online from mobile devices.

The new changes to Google’s search ranking algorithm apply to mobile users and their search queries. Any Read More

Everyone is searching for more shares, likes, tweets, retweets, etc. for their content. However, in today’s world of content marketing, relevant shares can be more important than just any share. What do I mean by this? It is all about quality over quantity. It isn’t just enough to have bot accounts Read More

The world of marketing is changing rapidly, to put it lightly.

Unfortunately, some industries have struggled to stay relevant, and they face even more trouble if they continue to stay on their current paths.

These antiquated industries need to embrace a few core marketing strategies, ones t Read More

Many businesses are struggling with social media, because it takes up so much time. This is understandable considering that most businesses not only have their digital marketing to manage, but also have to keep up with all other aspects of their business.

Here is a list of tools that will ease y Read More

How can you create a system to collect and curate all the amazing content out there without losing your content-curation-managing mind?

To help, the author in this post has put together a list of 11 curation hacks designed specifically for content marketers. Read More

With DDoS attacks becoming bigger and more sophisticated than ever before, chances are your business will eventually be the victim of SQL injections, XSS or other volumetric attacks. If you don’t already have an effective mitigation strategy in place, your business may suffer expensive downtime and Read More