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Recent studies show that more than 90% of American consumers actively use email every day, and email is three times as effective as social media in prompting purchases.

The best time to start your mailing list is yesterday – but today will do, if you choose the right platform.

This post compa Read More

Choosing and purchasing a domain is like deciding to get married.

It’s an important decision that definitely deserves some attention. In fact, since you need time and money in creating a website, you have to be sure that your domain expresses in a few words the content that you treat.

The cho Read More

E-mail marketing is a great way to turn your visitors into subscribers.

If you wish to run email campaigns for the first time, you must be aware of the different platforms to use. Each has their own pros and cons.

But did you know that you can run an email campaign using Gmail?

The post c Read More

Entrepreneurs are often inundated by too much data. You need to cut through it in order to make strong decisions from it.

At least 2.5 quintillion bytes of data is produced every day (that's 18 zeros). In 2012, the entire World Wide Web was estimated to contain approximately 5 billion gigabytes Read More

Do you think you have an utterly unique product? Here’s the truth; you probably don't, and that’s not a bad thing. Some of today's most successful products aren’t all that new, original, or unique. True, you need to be innovative and flexible to succeed, but you don't have to reinvent the wheel.
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How do you generate more clicks and sales? Hint: personalization.

Columnist Steve Olenski discusses three custom tools that will help you create an irresistible offer and engage your audience. Read More

Colors can have a tremendous impact on a consumer’s decision to purchase. With today’s three seconds to convince visitors to convert kind of world, it’s important to use colors, images and messaging the best way we can.

As our brains process images 60,000 times quicker than text, color can have Read More

According to data from Smart Insights, across all industries, the average email open rate is 22.87 percent and the average click-through rate is a mere 3.26 percent. That means roughly 97 percent of all marketing emails accomplish nothing.

Email marketing must become more adaptive and better tai Read More

Good blogging requires a great deal of trial and error, as well as patience and the ability to really get in touch with your inner-intellect and the audience’s needs. It’s also a great learning experience for budding writers who have a thing or two to share with everybody as far as a hobby or exten Read More

It’s taken me years, but I’ve finally found a method for writing content that gets 100s of shares.

I’m not saying it’s the only method, or even the best method.

But it’s reliable and repeatable, and those are the most important things. Here’s what happened to our traffic when we started execu Read More