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While basic tools like lead capture forms can help you amass reliably accurate data, the challenge is filling in the additional details that get you inside the customer’s mindset. The process of gathering and vetting this deeper information is called data enrichment. Read More

Effective product discovery involves several members of your team exploring the problem space on an ongoing basis. To make the best use of all that information that your team uncovers, you need to make it organized and in one place. Read More

In the following, we look at API security practices and how they play a critical role in helping secure modern distributed applications.  Read More

Customer journeys provide necessary context around people’s interactions with your product. Your product team can use a customer journey map to organize the work they do. Read More

These high-priced fines reflect the extensive requirements that companies must follow and that industry and government organizations, like GDPR, check for. To keep their data protection requirements in check, organizations are turning to data protection officers (DPOs) to lead the way. In fact, Gar Read More

The first step to choosing any software solution is to define your needs and your budget clearly. Start with a list of features you must have and work your way down the list of priorities. Read More

Learn how to efficiently debug AWS Lambda operations with minimal fuss. Finding timeout errors as easily as debugging locally. Read More

Video content rules right now, but B2B buyers aren’t looking for flash and spectacle. They need substantive, in-depth information solutions to make their critical purchasing decisions. Read More

Using your social network to locate the proper prospects, create trusting relationships, and ultimately achieve your sales goals is what social selling is all about. Read More

Reading stack traces is directly related to your experience with a specific project. But there are some things you can do to debug the findings Read More