BizSugar.com › User › eyalkatz › Published

Monetization through affiliate networks isn’t going anywhere. In fact, it’s getting more popular. In 2020, the challenge is picking the ones your audience will love. How should you choose? And which networks should you look at first? Read More

Affiliate marketing success in 2020 requires a healthy appreciation for that ever-present chasm between expectations and reality. Too many affiliates hear the words “passive income” and get hung up on the “passive” part, thinking they’re setting up revenue streams that work like rainwater collector Read More

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. That might me Read More

Way back in 1980, The Buggles famously sang that “Video Killed the Radio Star.” It would not be the last decisive victory for this plucky media format. Read More

There’s no turnkey solution for an EBS. It has to be built over time, in collaboration with your employees. Finding a “voice” that both represents your company and resonates with your audience may take some trial and error.

Companies that succeed in pulling it off, however, have an asset to bran Read More

Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. We’re also starting to see the outlines of the ones that will likely make a big splash in the months ahead.

If your marketing strategy feels like it’s out of st Read More

Should I use inbound or outbound marketing? Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads? What should you consider when concocting a synergic marketing mix to include both? To answer all these questions, let’s start by understanding ea Read More

The eternal CEO question is, where did the marketing department’s budget go? Despite conscious efforts to stick to data-driven analysis with the goal of providing accurate and specific answers, attribution is still not where it should be. Part of the reason for that is an ongoing divergence of opin Read More

In 2019, podcasts still have a small market share and a lot of room to grow. However, for many publishers who have gotten used to banner and video ads, it’s still unclear how to monetize this new format.

Below you can find a simple but very effective guide to monetizing your podcast.
Read More

Staying relative has always been a challenge for marketers. As news cycles become shorter and shorter staying relative becomes harder and harder. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. It’s not enough to be Read More