BizSugar.com › User › eyalkatz › Published

Customer journeys used to be relatively simple and straightforward, but with today’s omnichannel approach, they’ve evolved into something much more complicated. Marketers need to create the seamless, secure, personalized, and on-demand experience that their target audiences want on all of the chann Read More

Voice marketing is growing as a prevalent part of D2C strategies, with over 118 million smart speakers in US homes representing a 78% year-over-year growth. If you haven’t yet jumped on the DTC bandwagon or if you just want to up your game here are some fundamentals you should consider implementing Read More

Brick-and-mortar stores face stiff competition from online commerce as customers flock to the web to purchase everything, from clothes to groceries. Services like same-day delivery are making the shift to e-commerce a no brainer for the masses. However, advancements in voice recognition technology Read More

Without effective social media reporting, the resources invested in collecting and analyzing the data are wasted. Sure, you can create a social media report in a spreadsheet or tables in a document, but that takes precious time. Why waste it when you can automate most social media reporting tasks w Read More

It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations. However, they often miss the distinction between these two methodologies. Read More

Monetization through affiliate networks isn’t going anywhere. In fact, it’s getting more popular. In 2020, the challenge is picking the ones your audience will love. How should you choose? And which networks should you look at first? Read More

Affiliate marketing success in 2020 requires a healthy appreciation for that ever-present chasm between expectations and reality. Too many affiliates hear the words “passive income” and get hung up on the “passive” part, thinking they’re setting up revenue streams that work like rainwater collector Read More

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. That might me Read More

Way back in 1980, The Buggles famously sang that “Video Killed the Radio Star.” It would not be the last decisive victory for this plucky media format. Read More

There’s no turnkey solution for an EBS. It has to be built over time, in collaboration with your employees. Finding a “voice” that both represents your company and resonates with your audience may take some trial and error.

Companies that succeed in pulling it off, however, have an asset to bran Read More