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Customer acquisition is one of the primary objectives of a marketing campaign. SaaS and E-Commerce businesses spend their most of their budgets to stay ahead of their competitors in the race for acquiring new customers. But what is the return generated by every unit invested in a marketing program? Read More

I hate to see money wasted on outdated online marketing techniques.

It’s not just about money, but also about time and resources that could be used in a better way. Marketing budgets are often tight, and you just can’t afford to spend them on strategies or things that don’t work.

To help you Read More

Low-quality backlinks will hold your website from growing and if you have too many of them, you might even get a penalty. If you are trying to improve your site's SEO and you do not see any results, chances are you have too many bad backlinks. To put your site back on track and get more organic tra Read More

You have slaved over your post, carefully crafting each sentence, paying attention to facts and figures, mixing all ingredients of great content in the right amounts to come up with a delicious pot roast of a post.

Pat yourself on the back for a job well done.

But wait, you must now get crack Read More

Do you own a website that has received a manual or algorithmic penalty? Don’t throw in the towel just yet because I’m going to show you how to recover your lost rankings and traffic. Read More

Do you want to get more traffic? Do you care about your business success and reputation? Great, it means that you should pay attention to your website’s backlinks. There are numerous reasons why you should monitor all your existing backlinks, along with the new ones, but in this article, I will cov Read More

If you’ve been in SEO for more than a few years, you know how vulnerable any website can be when it comes to Google penalties. We’ve seen it all. From known reputable websites, to small businesses, any website can be penalized. Google has become very severe against all websites that are violating t Read More

With all the updates Google has done in the last years, Panda, Penguin, Hummingbird, and now the guest posting madness, ranking high has become more challenging, but it does not always have to be that way.

Yes, ranking on the first page on Google for any keyword is possible. The process goes lik Read More

Keeping a clean business reputation is crucial to your success. This is how you gain trust and the confidence of your customers. Due to do the internet growth, in the last ten years, the importance of reputation has increased.

There is an entire industry dedicated to business reputation manageme Read More

When doing SEO for your website, it’s vital to know what are the backlinks that are violating Google’s webmaster guidelines. These links can cause vulnerability and eventually a penalty. In this article, I will talk about the unnatural backlinks that you should avoid, along with Matt Cutt’s take on Read More