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Converting leads into customers is a very important marketing goal for businesses.  I found this excellent infographic displaying 10 ways businesses can convert more customers using psychology. Read More

Pinterest, the photo sharing network, has been growing and growing, and has been especially helpful in generating new business for some online stores. Read More

Having an amazing Facebook Timeline Banner for your Business Page is a very important part of your social media branding.  It is possible now to really get creative in customising your Facebook Timeline Banner. Read More

If you know it's time to step up your marketing to a new level, you have a few options.  You can learn about marketing yourself, hire a marketing manager or coordinator, or use the outside services of a marketing consultant.  In most cases, hiring a marketing consultant is the better option, and he Read More

In true late-to-the-game fashion, I have recently fallen in love with Pinterest! It ranks up there with the likes of getting to meet Johnny Depp, the best dessert you ever ate, and your husband doing all laundry and cooking for an entire month. Read More

It's no secret that small businesses should be embracing social media as a great way to build relationships with their customers. Read More

One of the biggest trends in 2011, was for business pages to gather "fans". These are people who click "Like" on a particular Facebook business page. There has been ongoing debate about whether the quantity of fans really means more income for the business, and this leads to discussions on what i Read More

Twitter is up there with Facebook and LinkedIn as one of the most popular and powerful social networks on the web. Not just for micro-blogging, Twitter can be an amazing business and professional engagement tool.I stumbled across a little infographic by @touchagency called "Twitter Facts and Figure Read More

Let’s get right to the monstrous meat of the marketing matter (bet ya can’t say THAT ten times real fast!).

Monster Size Marketing Mistake #1: Throwing fistfuls of money into an unproven product or service. Read More

Search Engine Optimisation is as popular as ever. Just having a website doesn’t mean your potential customers will find you in the ocean of millions of websites online. You need to have your website optimised. And there are a great range of free tools to check and monitor your website to see how Read More