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Facebook has taken the world by storm and, far from being nothing more than a way to keep up with college or high school friends, it has become a powerful tool Read More

I keep hearing about the marketing potential of Google Places, so I thought it best to look into what all the fuss is about. Google seems to be continually innovating and trying new avenues, and in line with their search engine, their foray into the “Google Places” product seems natural. Read More

Do you create impact, or just a traffic spike on your blog? Do you have targeted traffic to your site? And how do you measure success? Have a unique voice, be yourself and take action. Be part of the journey and come share in the conversation. Read More

A short six step system to getting your customer complaints and concerns resolved quickly and in a professional manor. Read More

It’s pretty common knowledge that implementing an effective social media strategy takes time. That makes tips on how to maximize your social media productivity, such as those shared by Todd Schnick, co-founder of #Innochat, on his strategy for allocating your time very valuable. Read More

It's the end of another blog challenge, and as a tribute I would like to share some amazing posts that have been written recently by my fellow bloggers. The stress of posting on a regular basis can really can put your mind to the test, and when you delve into what you really know about your busine Read More

Social media and networking are two things you'll hear plenty about in small business circles these days. From the way we market to the way we learn more about Read More

This is a very important question for business owners wanting to attract clients to their products and services, or put together a marketing budget. This question can probably be aligned with a similar question – How long is a piece of string? When it comes to determining the cost of marketing or Read More

When starting a new business or updating your Marketing Plan, you may not have all the information at hand that you need. When you are defining and categorising your ideal target market, you may need to conduct some further research. There are many different methods for carrying out market research Read More

Having an online business card with a centralised social media presence sounds like a pretty good idea. Small business professionals can end up having many social media networking accounts, once you take into account your blog, twitter, facebook, stumbleupon, digg, youtube, and possibly a few othe Read More