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Consumers are conducting their own research to help them make purchasing decisions. Your content can help them make a decision about your business. Read More

You know the first rule of content marketing is to think like a publisher, right? Our job as content marketers is to figure out what information or education our target market wants and then develop content to fill the void. It’s an important shift away from broadcasting the products and services w Read More

Like most small business owners, I want to maximise every minute I'm at work. As a freelance copywriter, I would love nothing more than to find more time to write. A resolution to make 2013 more productive is already paying off and increasing my billable hours. Read More

Do you know how to recognise a SPAM comment on your blog? To avoid unwanted messages, it's essential to become familiar with the changing tactics of the SPAMMER. This post identifies 9 attributes of a SPAM comment. Read More

There are a lot of ways to get yourself in trouble in the Twitterverse. None of them are difficult to avoid if you take a moment to consider what you’re really trying to accomplish. Read More

You’ve heard the myths, right? Social media is a panacea for business owners, especially small business owners. Hop over to Twitter, find a few friends on Facebook and link your network with LinkedIn and, pretty soon, you can sit back and watch the cash roll in. All you have to do is set up a few p Read More

eNewsletters are one of the staples in the content marketing toolkit. Here are some ideas on how to makes yours stand out and drive traffic to it. Read More

Here's a great example of how a content marketing campaign that engages prospective customers and encourages them to take action on your behalf Read More

How much consideration do you give to your print collateral? It's easy to get swept up in the online environment. A recent blog post from Joe Pulizzi suggests it might be time to reconsider the importance of print in your content marketing strategy Read More

Have you ever run across a spelling error in business communications and made a judgment about the company? If you view spelling as a big hassle, read this post to discover how it could be hurting your business Read More